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Tirzepatide Trade War: Eli Lilly Takes Legal Action Against Medical Spas, Pharmacies

Published 2023-09-19, 07:28 p/m
©  Reuters Tirzepatide Trade War: Eli Lilly Takes Legal Action Against Medical Spas, Pharmacies
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Quiver Quantitative - Pharmaceutical heavyweight Eli Lilly (NYSE:LLY) is embroiled in a legal battle against a set of medical spas, wellness centers, and compounding pharmacies accused of selling counterfeit versions of its diabetes drug, Mounjaro. The Indianapolis-based company initiated four separate lawsuits in Florida and Texas, targeting entities like Better Life Pharmacy and ReviveRX for allegedly distributing products purported to contain tirzepatide, the key component in Mounjaro. This drug, expected to receive approval for weight loss treatment later this year, is at the center of the dispute, with Eli Lilly asserting it holds the exclusive right to sell tirzepatide-based drugs as per the U.S. FDA guidelines.

In its legal documents, Eli Lilly delineated the infringement on its trademark by these organizations, accusing them of utilizing the Mounjaro label to lure customers and generate profits through the sale of unauthorized versions. The defendants, operating across various states including Arizona, Florida, and Georgia, reportedly marketed their compounded tirzepatide as Mounjaro, capitalizing on its anticipated approval for obesity treatment. Not only has this allegedly misled consumers, but it also poses potential safety risks since these products have not undergone the stringent review process by global regulatory agencies for safety, efficacy, and quality.

The legal action by Eli Lilly echoes a similar move undertaken by its competitor Novo Nordisk (CSE:NOVOb) (NVO) a significant player in the obesity treatment market with its product Wegovy. Novo Nordisk, earlier, initiated lawsuits against numerous medical spas and pharmacies for allegedly selling products claiming to contain semaglutide, the primary ingredient in its leading drugs, Wegovy, and the diabetes medications, Ozempic, and Rybelsus. This incident brings to light the industry's struggle with counterfeit drugs, where reputed companies are taking stringent measures to protect their trademarks and ensure the safety and efficacy of the products reaching the consumers.

While the FDA has previously highlighted the potential dangers of utilizing compounded versions of prominent weight-loss medications like Wegovy and Ozempic, it maintains a somewhat flexible stance towards the distribution of compounded drugs under certain conditions. The regulatory body permits fewer restrictions on the creation and distribution of compounded drugs if the original drug features on its drug shortages list, a status currently held by Mounjaro. Despite the controversies, the market potential for obesity treatments remains vast, with industry experts projecting the annual sales of drugs like Wegovy and Mounjaro to skyrocket to $100 billion within a decade, with Lilly's product potentially dominating more than half of this market share.

This article was originally published on Quiver Quantitative

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