CORRECTED-UPDATE 1-Canada's Rogers Communications to cut 200 jobs in media unit

(Corrects Jan. 25 story to show 200, not 400, jobs being cut)
TORONTO, Jan 25 (Reuters) - Rogers Communications Inc
RCIb.TO said on Monday it would cut around 200 media jobs
starting in February, the latest Canadian media outlet to fire
staff in a tough market dealing with sliding advertising and the
migration of audiences online.
Like other Canadian media companies, Rogers has lost viewers
to international players like Netflix Inc NFLX.O , which have
eaten into the viewership of traditional linear TV with
on-demand video delivered online.
The cuts - affecting jobs in conventional TV, radio,
publishing and back-office operations - account for 4 percent of
Rogers' media arm's workforce, the company said in a statement.
While the media group provides around 15 percent of revenue
at Rogers, which also sells phone, television and Internet
services, it contributes only a sliver of operating profit.
Rogers operates the City and Omni television networks as
well as a network of TV stations and radio stations,
publications and websites. It also owns the Toronto Blue Jays
professional baseball team and holds long-term rights to
broadcast National Hockey League games.
A Rogers spokeswoman said NHL coverage, which has
"contributed positively to the bottom line", would not be
affected.
The company, which is due to report quarterly earnings on
Wednesday, did not disclose the financial impact of the move.
The Rogers news follow word last week that Postmedia Network
Canada Corp PNCa.TO , the country's largest newspaper chain,
had cut 90 journalist jobs, or 8 percent of its editorial
workforce, as it merged tabloid and broadsheet newsrooms in four
major cities in order to cut costs.
Earlier on Monday, the regional Guelph Mercury newspaper
said that it would no longer publish a print edition after
Friday, while the Nanaimo Daily News will on that same day cease
operating altogether.
Both regional publications cited the loss of paid
circulation and advertising revenue as primary reasons.