Versus Systems Inc. (NASDAQ:VS, CSE:VS) said that it has launched Zaxby’s PLAYMUSICITYGP.COM to support Zaxby’s sponsorship of the Music City Grand Prix IndyCar Race.
The company said it has partnered with Innovative Group's newly-formed Innovative New Media, which is working with Zaxby's and with Music City GP teams.
"We are excited to support Innovative New Media, Zaxby's, and Music City while expanding IndyCar fans experience," Matthew Pierce, founder and CEO of Versus Systems said in a statement. "We are proud to work with Innovative New Media to bring more interactive and rewarding games and experiences to IndyCar, and to fans and audiences of all kinds of live events throughout the country."
READ: Versus Systems granted 20 new claims by US patent office for streaming media rewards platform
Versus' XEO platform combines with Innovative's OmniXP program to enable 70 unique fans to win prizes, including tickets to Friday, Saturday, and Sunday's events around the Music City GP taking place in Nashville from August 5 to 7. The Grand Prize winner can win a package that includes 3-day Reserved tickets, 3-day Paddock Passes, and the experience of a lifetime in a two-seater IndyCar ride.
"Innovative New Media is excited to launch our OmniXP Platform with the Music City Grand Prix and Zaxby's to provide unmatched experiences for fans of IndyCar and provide tremendous customer value with a QSR industry leader like Zaxby's," said Michael Saks of Innovative New Media.
Contact the author at jon.hopkins@proactiveinvestors.com