IRVINE, Calif. - VIZIO (NYSE: VZIO) has announced an expansion of its WatchFree+ streaming service, now offering over 300 channels and 15,000 on-demand titles. The service has seen a doubling of viewing hours in the past year, a testament to its growing popularity among consumers. With the addition of 10 VIZIO-curated channels and new partnerships with major studios such as Warner Bros. Discovery (NASDAQ:WBD), Electric Entertainment, SONY, and Lionsgate, the company is enhancing its free, ad-supported streaming platform.
The expansion includes 11 new channels from Warner Bros. Discovery with on-demand content available for shows like "The Bachelor," "Say Yes To The Dress," and "Nikita." Lionsgate is contributing six channels to the lineup, featuring movies, content tailored to Black audiences, and programming for women, among others. Electric Entertainment is providing an exclusive channel for the series "Leverage," with more channels on the horizon.
VIZIO's curated channels have proven to be a hit, with several ranking in the top 5 in their genres for average daily unique devices in Q4 of 2023. New additions to these channels include Comedy Club, featuring stand-up comedy and shows, and Valor, a channel dedicated to military films and series set to launch in February.
The company has also updated its Electronic Program Guide (EPG) with new categories like History, Documentaries, Nature + Science, and Entertainment to improve content discoverability for users.
This expansion is part of VIZIO's mission to provide immersive entertainment and enhance the connected home experience through its Smart TVs and sound bars. The platform aims to offer content providers more ways to distribute their content and advertisers more tools to connect with audiences.
The information in this article is based on a press release statement from VIZIO Holding Corp.
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