Investing.com - All eyes are on Apple after the tech giant launched the iPhone 7, wireless headphones and a new watch on Wednesday afternoon in a bid to turnaround the company's first drop in sales.
The new features for the iPhone were broadly in line with expectations, given previous leaks to the media.
The biggest change was that the headphone jack had been removed. The company introduced new wireless earphones called AirPods, that can be bought separately for $159 from October.
The 32 GB iPhone 7 will retail for $649, the same starting price as the iPhone 6. Customers will have to shell out $769 for a 32 GB iPhone 7 Plus.
Expectations were gloomy for the products going into the event. The view amongst many market watchers is that the iPhone is on autopilot.
China’s online chatter was reported to be muted about the new product ahead of the keynote event, while the global press appeared to be mostly playing down the launch of the new phone.
Furthermore, some reports suggested that customers may well pass on the iPhone 7 in the hopes of being wowed by the next version.
Apple (NASDAQ:AAPL) traded down more than 1% after the open on Thursday morning after closing 0.6% higher on Wednesday.
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