CANBERRA - The Australian Competition and Consumer Commission (ACCC) has set its sights on supermarket giants Woolworths and Coles, examining their pricing strategies for potential misleading conduct. Amid escalating grocery costs, the ACCC's investigation is focusing on whether the retailers have been engaging in price gouging and deceptive advertising, specifically scrutinizing the accuracy of "was/now" pricing labels and "specials" that may not be genuine.
The ACCC's actions signal a broader initiative to ensure consumers receive fair deals and transparent pricing. Should the investigation uncover violations of the Australian Consumer Law (ACL), Woolworths and Coles could be subject to legal proceedings. In light of these developments, Woolworths has publicly affirmed its dedication to clear and honest pricing, acknowledging the importance of complying with consumer laws.
This focus on pricing integrity comes at a time when households are facing financial strain due to the rising cost of living, with grocery expenses being a significant contributor. The outcome of the ACCC's inquiry could lead to a more competitive and fairer marketplace for Australian consumers.
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