Harley Davidson stock hits 52-week low at 19.89 USD
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Harley-Davidson Inc (HOG)
Harley-Davidson Inc stock price live, this page displays NYSE HOG stock exchange data. View the HOG premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Harley-Davidson Inc real time stock price chart below.
What Is the Harley-Davidson Inc Stock Price Today?
The Harley-Davidson Inc stock price today is 19.97.
What Is the Stock Symbol for Harley-Davidson Inc?
The stock symbol for Harley-Davidson Inc is "HOG."
What Stock Exchange Does Harley-Davidson Inc Trade On?
Harley-Davidson Inc is listed and trades on the NYSE stock exchange.
Is Harley-Davidson Inc a Good Stock to Buy?
Determining whether Harley-Davidson Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
What Is the Harley-Davidson Inc Stock Price Today?
The Harley-Davidson Inc stock price today is 19.97.
What Is the Stock Symbol for Harley-Davidson Inc?
The stock symbol for Harley-Davidson Inc is "HOG."
What Stock Exchange Does Harley-Davidson Inc Trade On?
Harley-Davidson Inc is listed and trades on the NYSE stock exchange.
Is Harley-Davidson Inc a Good Stock to Buy?
Determining whether Harley-Davidson Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
19.77
20.06
52 wk Range
19.77
31.25
Trading near 52-week Low
1/3
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
19.7720.06
52 wk Range
19.7731.25
Key Statistics
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Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(3.61%)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(3.61%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
HOG Scorecard
Company’s Health
Assesses a company's financial position by analyzing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Sell
Price Target
26.50
Upside
+32.70%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Has raised its dividend for 5 consecutive years
- Harley Davidson stock hits 52-week low at $20.44
- Investing.com
- Harley Davidson stock hits 52-week low at 20.31 USD
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- Harley-davidson receives Investment Bank Analyst Rating Update
- Investing.com
Pro
- Harley Davidson stock hits 52-week low at 19.89 USD
- Investing.com
- Harley Davidson stock hits 52-week low at 20.31 USD
- Investing.com
- Harley-davidson receives Investment Bank Analyst Rating Update
- Investing.com
Pro
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Sell
Harley-Davidson Inc Company Profile
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson Inc SWOT Analysis
Brand Resilience | Explore Harley-Davidson's iconic status and market dominance, despite facing retail challenges and shifting consumer preferences in the motorcycle industry |
Financial Headwinds | Delve into Harley-Davidson's financial projections, including downward EPS revisions and potential guidance adjustments amidst moderating demand |
Dealer Dilemma | Uncover the impact of inventory surplus and declining dealer sentiment on Harley-Davidson's market position and long-term brand value |
Global Growth Horizon | Learn about Harley-Davidson's international expansion opportunities and strategies to offset domestic market pressures and drive future growth |
Harley-Davidson Inc Earnings Call Summary for Q3/2025
- Harley-Davidson reported Q3 2025 EPS of $3.10 (96.2% above forecast) and revenue of $1.34 billion (32.67% above expectations), despite stock falling 6.46% to $27 in pre-market trading.
- Revenue increased 17% year-over-year to $475 million with a 35.4% operating income margin (up from 9.2%), though global retail sales declined 6% across all regions.
- The company strengthened its large cruiser market position, increasing share from 61% to 68%, while motorcycle shipments rose 33% despite challenging consumer demand conditions.
- Management projects HDFS operating income between $525-550 million for 2025 and expects to generate $1.2-1.25 billion in discretionary cash through 2026 from the HDFS transaction.
- Key challenges include high interest rates, tariff impacts ($55-75 million annually), inventory management issues in the touring segment, and the need to attract younger riders.
Last Updated: 2025-11-04, 11:04 a/m
Read Full TranscriptCompare HOG to Peers and Sector
Metrics to compare | HOG | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipHOGPeersSector | |
|---|---|---|---|---|
P/E Ratio | 4.7x | 22.4x | 11.1x | |
PEG Ratio | −0.57 | −0.13 | 0.02 | |
Price/Book | 0.7x | 2.8x | 1.4x | |
Price / LTM Sales | 0.5x | 1.9x | 1.0x | |
Upside (Analyst Target) | 37.4% | 28.5% | 22.7% | |
Fair Value Upside | Unlock | 8.3% | 10.4% | Unlock |
Analyst Ratings
6 Buy
8 Hold
1 Sell
Ratings:
15 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 26.50
(+32.70% Upside)
Earnings
Latest Release
Nov 04, 2025
EPS / Forecast
3.10 / 1.58
Revenue / Forecast
1.34B / 1.01B
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FAQ
What Is the Harley-Davidson (HOG) Stock Price Today?
The Harley-Davidson stock price today is 19.97
What Stock Exchange Does Harley-Davidson Trade On?
Harley-Davidson is listed and trades on the New York Stock Exchange stock exchange.
What Is the Stock Symbol for Harley-Davidson?
The stock symbol for Harley-Davidson is "HOG."
Does Harley-Davidson Pay Dividends? What’s The Current Dividend Yield?
The Harley-Davidson dividend yield is 3.61%.
What Is the Harley-Davidson Market Cap?
As of today, Harley-Davidson market cap is 2.36B.
What Is Harley-Davidson's Earnings Per Share (TTM)?
The Harley-Davidson EPS (TTM) is 4.04.
When Is the Next Harley-Davidson Earnings Date?
Harley-Davidson will release its next earnings report on Feb 10, 2026.
From a Technical Analysis Perspective, Is HOG a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.
How Many Times Has Harley-Davidson Stock Split?
Harley-Davidson has split 5 times.
How Many Employees Does Harley-Davidson Have?
Harley-Davidson has 5900 employees.
What is the current trading status of Harley-Davidson (HOG)?
As of Jan 28, 2026, Harley-Davidson (HOG) is trading at a price of 19.97, with a previous close of 20.02. The stock has fluctuated within a day range of 19.77 to 20.06, while its 52-week range spans from 19.77 to 31.25.
What Is Harley-Davidson (HOG) Price Target According to Analysts?
The average 12-month price target for Harley-Davidson is USD26.50, with a high estimate of USD32 and a low estimate of USD18. 6 analysts recommend buying the stock, while 1 suggest selling, leading to an overall rating of Buy. The stock has an +32.70% Upside potential.
What Is the HOG Premarket Price?
HOG's last pre-market stock price is 20.15. The pre-market share volume is 3,500.00, and the stock has decreased by 0.13, or 0.65%.
What Is the HOG After Hours Price?
HOG's last after hours stock price is 19.98, the stock has decreased by 0.01, or 0.04%.
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