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As of March 3, 2022, SQBG, Inc. went out of business as per its Chapter 11 liquidation filing under bankruptcy. SQBG, Inc., together with its subsidiaries, owns various consumer brands in the active and lifestyle categories. The company licenses its brands for a range of product categories, including apparel, footwear, fashion accessories, and home goods. Its brands include Jessica Simpson, AND1, Avia, Joe’s, GAIAM, Ellen Tracy, William Rast, Heelys, Caribbean Joe, DVS, and SPRI. The company promotes, markets, and licenses its brands through various distribution channels, including to retailers, wholesalers, and distributors in the United States and internationally. SQBG, Inc. was formerly known as Sequential Brands Group, Inc. The company was founded in 1982 and is based in New York, New York.
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