U.Today - Participants in a unique competition were encouraged to express their creativity by submitting their helmet designs from Aug. 23 to Sept. 8, 2023. The award-winning design will be demonstrated at the most anticipated Formula 1 event of Q4, 2023.
Binance (BNB) releases exclusive helmet for Pierre Gasly at Abu Dhabi Grand Prix
Binance, the world's largest cryptocurrency exchange by volume, revealed today the winning design of BWT Alpine F1 Team driver Pierre Gasly's racing helmet. Gasly will wear it during the upcoming Abu Dhabi Grand Prix championship.The contest's panel of judges, including Pierre Gasly and his team, were looking for designs that reflected Binance's values and resonated with its innovative ethos. Also, the best designs reflected Binance's mission to foster connections within the motorsport community.
The winning helmet design was inspired by identity and Pierre Gasly's legacy, with a bright pink color to shine under the nighttime track lights. Its creator also paid homage to Arabic culture with a dedicated script. The design contest winner will receive a replica of the helmet autographed by Pierre Gasly.
Image by Pierre Gasly, one of the top racers of the ongoing F1 season, is excited by his collaboration with Binance (BNB) and the results of the helmet design competition:
The race will take place on Nov. 26, 2023.
More eccentric community initiatives to come
Rachel Conlan, Chief Marketing Officer at Binance, stresses that the collaboration with the top F1 racer is of particular importance to Binance's strategy for working with its audience:As part of this partnership between Binance and Gasly, committed to fostering creativity and fan engagement, Binance also provided its users and Gasly fans with the Pierre Gasly Experience, including race weekend hospitality, a personal meeting with Gasly and signed mini-helmets.
Expanding its promotion strategy to the sports fan segment, Binance (BNB) secured the long-term collaboration with Pierre Gasly in late August 2023.