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- At least one in four NFT holders are avid collectors with 51 or more NFTs.
- NFT adoption has gained traction in the last three years.
- Collections Adidas (ETR:ADSGN) and Starbucks (NASDAQ:SBUX) have helped to encourage NFT adoption.
A recent survey by the popular crypto market tracker, CoinGecko, in conjunction with Blockchain Research Lab, revealed that non-fungible tokens (NFTs) continue to gain popularity in the crypto community despite the price crashes.
The study noted that as many as three out of four crypto holders own one or more NFTs in their portfolio of assets. On the other hand, about two of every ten crypto holders have never owned NFTs, similar to a small minority of 2.5% who said that they had held NFTs in the past but no longer own any.
The research categorized the two minority groups as simply disinterested in NFTs or intentionally against the digital asset altogether.
Interestingly, the survey found that when people start buying NFTs, they tend to continue collecting more — at least one out of every four NFT holders are avid collectors, possessing 51 or more NFTs. The research categorized this group as the most enthusiastic people about NFTs.
Furthermore, those who owned 11 to 50 NFTs comprised 18.7% of holders, while those with a handful of two to two NFTs made up another 25.8%. Specifically, holders with two to five NFTs were the second most common.
Overall, the survey suggests that NFT adoption has gained traction in the last three years, with the potential to continue growing due to the increasing diversity of NFT projects that appeal to different demographics and preferences.
Additionally, NFT collections from well-known brands like Adidas, Starbucks, and Reddit’s Collectible Avatars have helped to encourage the adoption of the technology.
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