🥇 First rule of investing? Know when to save! Up to 55% off InvestingPro before BLACK FRIDAYCLAIM SALE

Activision Surges After Microsoft's Offer to Buy It for $68.7 Billion

Published 2022-01-18, 09:20 a/m
© Reuters
MSFT
-
MSFT34
-

By Dhirendra Tripathi

Investing.com – Activision Blizzard stock (NASDAQ:ATVI) soared 38% in premarket trading Tuesday after Microsoft (NASDAQ:MSFT) said it will buy the video games publisher for $68.7 billion.

The all-cash offer values each Activision share at $95, a premium of over 45% to its Friday closing price of $65.39. U.S. markets were shut Monday for the Martin Luther King, Jr. holiday.

Demand for gaming has been booming with the pandemic only accelerating it as stuck-at home consumers found a way to engage themselves.

This acquisition will accelerate the growth in Microsoft’s gaming business across mobile, PC, console and cloud and will provide building blocks for the metaverse, the world’s second-most valued company said.

It also provides the maker of Xbox consoles a vast library of popular franchises such as Warcraft, Diablo and Candy Crush. Once the deal is secured, Microsoft will become the world’s third-largest gaming company by revenue, behind Tencent (OTC:TCEHY) and Sony (NYSE:SONY).

Bobby Kotick, who has led Activision for more than three decades, will continue to serve as its CEO.

Microsoft is Activision’s fourth largest customer and was said to be miffed with it because of series of allegations of sexual misconduct against top executives of the games publisher. Many of those officials have since left Activision or been fired. Those woes have weighed on the stock, which is down 28% in the past year.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.