Apple Inc (NASDAQ:AAPL). unveiled the iPhone 15 and iPhone 15 Plus at its 'Wonderlust' event on Tuesday, bringing advanced features from last year's Pro models to its new devices, and shifting to a USB-C connector instead of the previous Lightning port. The announcement came amid expectations of a boost in sales after the company witnessed three consecutive quarters of declining sales, marking its longest stretch of decreases in two decades.
The new models retain the same sizes as last year's versions, with the standard iPhone 15 featuring a 6.1-inch display and the iPhone 15 Plus boasting a 6.7-inch display. However, they come with several enhancements such as a frosted rear glass panel with a matte finish, a higher-resolution main camera lens, an A16 Bionic chip, a second-generation Ultra Wideband chip, and the Dynamic Island interface for alerts. The devices are available in new color options including Pink, Yellow (OTC:YELLQ), Green, Blue, and Black.
One of the significant upgrades involves the rear camera system. Apple has increased the resolution of the 12-megapixel wide-angle camera, or main lens, to a 48-megapixel resolution. This matches the technology used in last year's iPhone 14 Pro.
Prices remain unchanged at $799 for the standard iPhone 15 and $899 for the iPhone 15 Plus. The company is banking on these new models to help it bounce back from recent sales declines. The iPhone remains Apple's most significant revenue generator, accounting for roughly half of its total revenue.
In addition to these features, the phones also include a new chip that Apple claims will enhance location tracking and other tasks in its Find My app. Furthermore, there is a new roadside assistance feature that relies on satellite service.
Further details about the new iPhones are expected to be released soon.
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