LONDON (Reuters) - BBC Director General Tim Davie said on Tuesday he would discipline presenters and journalists who broke the broadcaster's impartiality rules by airing their own views on social media, and could fire them for the most serious breaches.
The boss of the British broadcaster, which is mainly funded by a licence fee paid by all TV-watching households, said he would set out new guidelines on the use of platforms such as Twitter and Facebook (NASDAQ:FB) in the coming weeks.
Shortly after he became director general at the start of September, Davie had told staff they should not air their own political views on social media because they risked damaging the BBC's reputation for impartiality.
He said on Tuesday the guidelines would apply to all presenters and not just journalists.
"I am prepared to take the appropriate disciplinary action all the way to termination," he told a committee of lawmakers.
"We are going to be publishing in the next few weeks - this is imminent - clear social media guidelines, and they will cover both news and current affairs and beyond news and current affairs."
He said enforcement policies could include disciplinary action and a requirement to suspend a Twitter account.
"We'll be able to take people off Twitter," he said. "If they want to work for the BBC, I can ask people to, I can say you would suspend their Twitter account, absolutely."
Critics have focused by tweets by sports presenter and former footballer Gary Lineker, the corporation's best paid presenter, who earned around 1.75 million pounds ($2.25 million) in the last financial year.
Davie said Lineker had clearly said he understood his responsibilities regarding social media.
However in response to Davie saying that presenters could be told to suspend their Twitter accounts, Lineker tweeted: "I think only Twitter can take people off Twitter.