WATERLOO, ON - BlackBerry (NYSE:BB) Limited (NYSE: BB; TSX: BB) has entered into a three-year co-operative agreement with Max-Atlas, a Canadian intermodal container chassis manufacturer, to integrate BlackBerry Radar asset tracking and monitoring technology into Max-Atlas' production line. The partnership aims to enhance the operational efficiency of supply chain logistics organizations by providing detailed insights into the performance and utilization of Max-Atlas' container chassis.
BlackBerry Radar's technology offers intelligence on asset usage, facilitating improved operational efficiencies and customer service. The devices, known for their durability and low maintenance, come with long-lasting batteries. By installing these tracking systems during the chassis manufacturing process, customers can immediately benefit from data on asset location, utilization, safety, and security, which can lead to maximum return on investment for logistics operators.
Christopher Plaat, SVP and General Manager of BlackBerry Radar, expressed enthusiasm about the collaboration, stating that the combination of BlackBerry's reliable asset tracking solution with Max-Atlas' high-quality chassis manufacturing will offer strong benefits to logistics customers. Stéphane Guérin, President and CEO at Max-Atlas, echoed this sentiment, highlighting the alignment of the partnership with their vision to innovate and add value for their customers through pre-installed telematics.
BlackBerry, headquartered in Waterloo, Ontario, specializes in intelligent security software and services for enterprises and governments globally, with a focus on AI and machine learning in cybersecurity, safety, and data privacy. The company's software is currently used in over 235 million vehicles.
The information for this article is based on a press release statement.
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