July 3 (Reuters) - Tencent Holdings Ltd 0700.HK :
* AXION VENTURES - ANNOUNCES COMMERCIAL LAUNCH OF CO'S SELF TITLE 'RISING FIRE' IN CHINA THROUGH TENCENT HOLDING LIMITED'S DISTRIBUTION NETWORK 'WEGAME'
* AXION VENTURES - EXPECTS TENCENT TO DISTRIBUTE 'RISING FIRE' IN A STAGED MANNER TO ABOUT 1.5 MILLION ACTIVE WEGAME USERS IMMEDIATELY
* AXION - ALSO EXPECTS TENCENT TO DISTRIBUTE 'RISING FIRE' IN A STAGED MANNER TO ABOUT 15 MILLION USERS BY MID-JULY, AND UP TO 100 MILLION USERS BY MID-AUGUST