FansUnite Entertainment Inc (CSE:FANS, OTCQX:FUNFF) said its sports betting company Betting Hero has entered into an agreement with Bankroll, a new luxury sports bar experience coming in the fall to Philadelphia, Pennsylvania.
The global sports and entertainment company said Betting Hero will help build Bankroll’s sports betting-focused concierge team, focusing on VIP customer engagement, customer acquisition, and building relationships with gambling and sports betting companies.
“This latest venture with Bankroll is another illustration of why Betting Hero is expanding so rapidly and why their unique offerings have made them the top live activation company in the country,” FansUnite CEO Scott Burton said in a statement.
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“Philadelphia has some of the most passionate sports fans anywhere. Betting Hero will help those fans become more engaged, more educated sports bettors at what is destined to be an unrivaled sports landmark in the city,” he added.
Betting Hero has partnered with more than 200 restaurants and bars in more than 20 states, and registered more than 75,000 customers since its acquisition by FansUnite in November 2021, and more than 250,000 since its inception in 2018.
“Betting has become an integral part of the sports fan experience,” said Jai Maw, president of Betting Hero. “Creating a high-end betting experience at a venue like Bankroll gives guests more ways to engage with their favorite games and provides betting companies a truly differentiated way to engage customers. We’re excited to deploy Betting Hero’s sports betting expertise in partnership with Bankroll to create this unique venue catered toward bettors.”
A recent study by Betting Hero’s consulting and research arm Betting Hero Research and Epoxy.ai found that 47% of sports bettors want to place more bets but have a hard time navigating and finding the bets they want. Additionally, 71% of sports bettors find it important or very important to be able to watch what they bet on, FansUnite noted.
"We are thrilled to collaborate with Betting Hero and its team of seasoned sports betting experts to create the next generation of gaming catered to sports fans,” said Bankroll CEO Padma Rao. “Our unique concierge service will provide customers customized content, coaching and community unlike any other venue or platform.”
Based in Philadelphia, Pennsylvania where online sports betting was legalized in 2019, Bankroll’s 16,000-square-feet venue will feature a restaurant and bar experience by Stephen Starr, unique spaces with numerous screens to watch sports and major events, and a VIP concierge service customized for sports fans.
Its guest experience program will provide hands-on sports betting education, including setting up a betting app account, teaching users about the different types of bets they can place, and educating them on how to pay for their online gambling, manage their finances, and withdraw their winnings.
FansUnite is focused on technology related to regulated and lawful online gaming. Its one-of-a-kind iGaming platform Chameleon offers operators a full suite of gaming solutions geared for the next generation of online bettors and casino players.
Along with providing B2B technology solutions, FansUnite operates multiple B2C brands such as Scottish sportsbook McBookie and Brazilian esportsbook VamosGG and produces casino-style slot games under its Askott Games subsidiary. It also owns North American-focused American Affiliate, which operates leading affiliate brands such as Betting Hero, Props.com, and BetPrep.
Contact the author at jon.hopkins@proactiveinvestors.com