Proactive Investors - Alphabet (NASDAQ:GOOGL) Inc (NASDAQ:GOOG)’s Google plans to reorganize much of its ad sales division that could involve laying off 30,000 employees as it leverages artificial intelligence (AI) for operational efficiency, The Information reported recently, citing a person familiar with the matter.
Google intends to consolidate staff, including through possible layoffs, by reassigning employees at its large customer sales unit who oversee relationships with major advertisers, the media outlet noted.
In May, Google revealed new AI-powered ads that feature "natural-language conversational experience within Google Ads, designed to kick-start campaign creation and simplify Search ads."
The search giant added that its new AI could scan your website and "generate relevant and effective keywords, headlines, descriptions, images, and other assets," making the Google Ads chatbot one part designer and one part sales expert.
In early 2023, Alphabet announced it would eliminate 12,000 employee positions, equivalent to 6% of its global workforce.
And in June, Google laid off employees at mapping app Waze as it merged the app's advertising system with Google Ads technology.
Class A shares of Alphabet eased nearly 1% to $137.90 in midday trading on Thursday.