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Hasbro (NASDAQ:HAS) Surprises With Strong Q2, Stock Soars

Published 2024-07-25, 07:03 a/m
Hasbro (NASDAQ:HAS) Surprises With Strong Q2, Stock Soars
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Toy and entertainment company Hasbro (NASDAQ:HAS) reported Q2 CY2024 results topping analysts' expectations, with revenue down 17.7% year on year to $995.3 million. It made a non-GAAP profit of $1.22 per share, improving from its profit of $0.49 per share in the same quarter last year.

Is now the time to buy Hasbro? Find out by reading the original article on StockStory, it's free.

Hasbro (HAS) Q2 CY2024 Highlights:

  • Revenue: $995.3 million vs analyst estimates of $943.4 million (5.5% beat)
  • EPS (non-GAAP): $1.22 vs analyst estimates of $0.76 (60.3% beat)
  • Gross Margin (GAAP): 69.7%, up from 49.9% in the same quarter last year
  • Free Cash Flow of $135.4 million, similar to the previous quarter
  • Market Capitalization: $8.27 billion
"We delivered a solid performance in games and digital licensing and substantial margin improvement this quarter,” said Chris Cocks, Hasbro Chief Executive Officer.

Credited with the creation of toys such as Mr. Potato Head and the Rubik’s Cube, Hasbro (NASDAQ:HAS) is a global entertainment company offering a diverse range of toys, games, and multimedia experiences for children and families.

Toys and ElectronicsThe toys and electronics industry presents both opportunities and challenges for investors. Established companies often enjoy strong brand recognition and customer loyalty while smaller players can carve out a niche if they develop a viral, hit new product. The downside, however, is that success can be short-lived because the industry is very competitive: the barriers to entry for developing a new toy are low, which can lead to pricing pressures and reduced profit margins, and the rapid pace of technological advancements necessitates continuous product updates, increasing research and development costs, and shortening product life cycles for electronics companies. Furthermore, these players must navigate various regulatory requirements, especially regarding product safety, which can pose operational challenges and potential legal risks.

Sales GrowthA company's long-term performance is an indicator of its overall business quality. While any business can experience short-term success, top-performing ones enjoy sustained growth for multiple years. Hasbro struggled to generate demand over the last five years as its sales were flat. This is a tough starting point for our analysis.

We at StockStory place the most emphasis on long-term growth, but within consumer discretionary, a stretched historical view may miss a company riding a successful new product or emerging trend. Hasbro's recent history shows its demand has stayed suppressed as its revenue has declined by 16.3% annually over the last two years.

This quarter, Hasbro's revenue fell 17.7% year on year to $995.3 million but beat Wall Street's estimates by 5.5%. Looking ahead, Wall Street expects revenue to decline 7.8% over the next 12 months.

Cash Is King Although earnings are undoubtedly valuable for assessing company performance, we believe cash is king because you can't use accounting profits to pay the bills.

Hasbro has shown mediocre cash profitability over the last two years, putting it in a pinch as it gave the company limited opportunities to reinvest, pay down debt, or return capital to shareholders. Its free cash flow margin averaged 9%, subpar for a consumer discretionary business.

Hasbro's free cash flow clocked in at $135.4 million in Q2, equivalent to a 13.6% margin. This quarter's result was nice as its cash flow turned positive after being negative in the same quarter last year, but we wouldn't read too much into it because working capital and capital expenditure needs can be seasonal, causing quarter-to-quarter swings. Long-term trends carry greater meaning.

Key Takeaways from Hasbro's Q2 Results We were impressed by how significantly Hasbro blew past analysts' revenue and EPS expectations this quarter. We were also excited it upgraded its full-year revenue guidance. Zooming out, we think this was an impressive quarter that should delight shareholders. The stock traded up 6.3% to $63.21 immediately after reporting.

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