Hasbro Inc (HAS)

Currency in USD
89.04
+0.26(+0.29%)
Closed·
88.00-1.04(-1.17%)
·
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Fair Value
Day's Range
87.7889.99
52 wk Range
69.50106.98
Key Statistics
Prev. Close
89.04
Open
88.92
Day's Range
87.78-89.99
52 wk Range
69.5-106.98
Volume
2.88M
Average Volume (3m)
2.14M
1-Year Change
15.8771%
Book Value / Share
5.16
Fair Value
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Fair Value Upside
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HAS Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
108.15
Upside
+21.47%
Members' Sentiments
Bearish
Bullish
ProTips
Impressive gross profit margins

Hasbro Inc News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Buy

Analyst Ratings

12 Buy
3 Hold
0 Sell
Ratings:
15 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 108.15
(+21.47% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Roth/MKM
Buy105.00+17.92%100.00MaintainJul 22, 2026
DA Davidson
Hold95.00+6.69%100.00MaintainJul 22, 2026
Jefferies
Buy110.00+23.54%120.00MaintainJul 16, 2026
Citi
Buy101.00+13.43%114.00MaintainJul 10, 2026
UBS
Buy110.00+23.54%110.00MaintainJun 18, 2026

Hasbro Inc Earnings Call Summary for Q2/2026

  • Hasbro Q2 2026 results beat estimates with adjusted EPS of $1.28 vs. $1.13 consensus; revenue rose 16% YoY to $1.14B, driving stock up 11.22%.
  • Wizards of the Coast revenue surged 27% to $664M, led by Magic: The Gathering; Consumer Products grew 5% while Entertainment declined 20%.
  • Company raised FY 2026 guidance: 5-7% revenue growth, 25-26% operating margins, and $1.45-1.5B adjusted EBITDA; doubled buyback target to $200M.
  • Cyber incident impact limited to $25M vs. initial $40-60M estimate; operations fully restored ahead of schedule with losses expected to be recouped.
  • Management took $56M impairment on canceled digital games, signaling strategic reset to focus investment on franchises with clearest upside potential.
Last Updated: 2026-07-21, 09:40 a/m
Read Full Transcript

Earnings

Latest Release
Jul 21, 2026
EPS / Forecast
1.28 / 1.13
Revenue / Forecast
1.14B / 1.06B
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 5.60%
Dividend Yield
3.15%
Industry Median 2.66%
Annualized payout
2.80
Paid quarterly
5-Years Growth
+0.58%
Growth Streak

HAS Income Statement

Compare HAS to Peers and Sector

Metrics to compare
HAS
Peers
Sector
Relationship
P/E Ratio
15.9x22.6x10.5x
PEG Ratio
0.070.250.02
Price/Book
17.3x6.6x1.4x
Price / LTM Sales
2.5x2.0x0.9x
Upside (Analyst Target)
23.6%34.6%30.1%
Fair Value Upside
Unlock4.2%13.3%Unlock

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children’s programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Employees
4520

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
62.57M44.22%5.57B
Other Institutional Investors
73.38M51.86%6.53B
Public Companies & Retail Investors
5.54M3.92%493.29M
Total
141.49M100.00%12.6B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
BlackRock, Inc.17.89%25,306,2912,253,272
Vanguard Capital Management, LLC6.29%8,906,136793,002

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FAQ

What Is the Hasbro (HAS) Stock Price Today?

The Hasbro stock price today is 89.04 USD.

What Stock Exchange Does Hasbro Trade On?

Hasbro is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Hasbro?

The stock symbol for Hasbro is "HAS."

Does Hasbro Pay Dividends? What’s The Current Dividend Yield?

The Hasbro dividend yield is 3.14%.

What Is the Hasbro Market Cap?

As of today, Hasbro market cap is 12.60B USD.

What Is Hasbro's Earnings Per Share (TTM)?

The Hasbro EPS (TTM) is 5.60.

When Is the Next Hasbro Earnings Date?

Hasbro will release its next earnings report on Oct 22, 2026.

From a Technical Analysis Perspective, Is HAS a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Hasbro Stock Split?

Hasbro has split 9 times.

How Many Employees Does Hasbro Have?

Hasbro has 4520 employees.

What is the current trading status of Hasbro (HAS)?

As of Jul 23, 2026, Hasbro (HAS) is trading at a price of 89.04 USD, with a previous close of 89.04 USD. The stock has fluctuated within a day range of 87.78 USD to 89.99 USD, while its 52-week range spans from 69.50 USD to 106.98 USD.

What Is Hasbro (HAS) Price Target According to Analysts?

The average 12-month price target for Hasbro is 108.15 USD, with a high estimate of 120 USD and a low estimate of 85 USD. 12 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +21.47% Upside potential.

What Is the HAS Premarket Price?

HAS's last pre-market stock price is 88.00 USD. The pre-market share volume is 380.00, and the stock has decreased by -1.04, or -1.17%.

What Is the HAS After Hours Price?

HAS's last after hours stock price is 89.73 USD, the stock has decreased by 0.69, or 0.77%.
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