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HubSpot target raised to $700 amid acquisition buzz

EditorAhmed Abdulazez Abdulkadir
Published 2024-04-05, 09:46 a/m

On Friday, Scotiabank (TSX:BNS) adjusted its outlook on HubSpot Inc (NYSE:HUBS), raising its price target on the company's shares to $700 from $650 while maintaining a Sector Outperform rating. The adjustment comes amid speculation that Alphabet (NASDAQ:GOOGL) Inc., Google's parent company, may consider acquiring HubSpot, which has bolstered the software company's near-term valuation.

The analyst noted that HubSpot's shares are already trading at a premium compared to its peers, but the potential acquisition by a major player like Alphabet could provide further valuation support. HubSpot has been recognized as an attractive merger and acquisition (M&A) target due to several factors, including its consistent growth over the past decade, all organic product innovation, disciplined margin profile, and strong management.

Despite the rise in share price and the potential challenges such as regulatory scrutiny, the analyst believes that the rumors alone are indicative of the industry's view of HubSpot's strength. The company is seen as a mid-cap entity with the potential to grow into a much larger front-office company over time.

The revised price target of $700 is based on approximately 12 times the enterprise value to the calendar year 2025 estimated sales. This new valuation reflects the analyst's confidence in HubSpot's ongoing performance and its strategic position within the software market, which could be further enhanced by synergies with Alphabet's Ads business and Workspace offerings.

While the possibility of an acquisition by Alphabet remains uncertain, the discussion itself is considered a testament to HubSpot's market position and potential for future growth. The raised price target is an acknowledgment of these factors and the company's overall prospects.

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InvestingPro Insights

The recent buzz around HubSpot Inc (NYSE:HUBS) and its potential acquisition by Alphabet Inc. has brought the company's financial health and market performance into focus. According to InvestingPro data, HubSpot boasts a market capitalization of $33.34 billion, underlining its substantial presence in the software industry. Despite not being profitable over the last twelve months, with a P/E ratio of -187.38, analysts are optimistic, predicting a turnaround with net income expected to grow this year. This aligns with the positive sentiment expressed by Scotiabank's revised price target.

InvestingPro Tips highlight HubSpot's impressive gross profit margins, which stood at 84.08% for the last twelve months as of Q1 2023, signaling efficient operations and a strong pricing strategy. Moreover, the company's liquid assets exceed its short-term obligations, indicating financial stability. While the stock's price movements have been quite volatile, HubSpot has seen a high return over the last year, with a 62.33% one-year price total return, which may attract investors looking for growth potential in their portfolios.

For readers looking to delve deeper into HubSpot's financials and market predictions, InvestingPro offers additional tips and insights. Subscribers can access a total of 17 InvestingPro Tips for HubSpot, which provide a comprehensive analysis of the company's performance and future outlook. To gain this valuable perspective, use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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