By Paul Sandle
LONDON, April 6 (Reuters) - China's Huawei Technologies
HWT.UL presented its latest flagship smartphone on Wednesday,
featuring a dual-lens camera co-engineered with Germany's Leica
that it hopes will set it apart from all the other Android
devices on the market.
The P9, Huawei's flagship device, is the first result of the
tie-up between the world's third biggest smartphone maker and
Leica Camera AG, a 102-year-old firm whose cameras have shot
some of the most famous images in the history of photography.
Huawei said consumers were increasingly focused on the
photographic capability of smartphones, and the company wanted
to partner the best in the field.
"Leica is the leading, premium iconic brand in cameras,"
Richard Yu, chief executive of Huawei Consumer Business Group,
said at a launch event in London.
The dual-lens 12 megapixel camera on the rear of the device
separately captures monochrome and colour images, and combines
them to create more detail, depth and brighter colours than
rival single lens cameras, he said.
Leica said the collaboration went far beyond just branding,
with the two companies working together on lenses and image
processing technology.
"A lot of people would like to have our red dot and put it
on their product," said Leica's Chief Executive Oliver Kaltner.
"This is not what we are. We are the centre of optical
excellence worldwide, and we should take advantage of that
knowledge."
Photography dominated the event as professional snappers
including Mary McCartney and David Guttenfelder from National
Geographic took to the stage to show what the device could do.
There was little fanfare for other features, like a 5.2 inch
display and Android 6.0 operating system, that are largely in
line with launches from rivals such as Samsung and
Xiaomi XTC.UL
The P9 will be available in 29 countries from April 16,
priced from 599 euros ($684), the company said.
Roberta Cozza, research director at Gartner, said Huawei's
technology was "great" but the company needed to innovate in
areas like software to become a trend setter.
"They need users to pick the brand or upgrade within the
brand from maybe a mid-tier, and the more they go into the
premium end, the more they have to stand out as an overall
experience," she said.
Huawei, which leads the pack of Chinese smartphone makers,
however is confident the P9 will help it gain ground on market
leader in terms of volume Samsung 005930.KS and second-placed
Apple AAPL.O .
It became the first Chinese company to ship more than 100
million smartphones, recording a 44 percent jump in devices to
108 million last year.
"We have the chance to be number two within two to three
years, with market share of over 20 percent," Yu said. "We have
the chance to be number one in less than five years."
($1 = 0.8763 euros)
(Editing by David Evans)