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Instagram to ditch chronological user feed for 'interest' based one

Published 2016-03-16, 04:48 a/m
© Reuters. Instagram to ditch chronological user feed for 'interest' based one
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March 16 (Reuters) - Facebook Inc 's FB.O picture-sharing
app Instagram said it is reshuffling feeds to display curated
content that users would 'care' about first.
The sequence of posts would be based on the likelihood of
interest in the content, the user's relationship with the person
or timeliness of the post, Instagram said in a blog post.
On an average, users miss 70 percent of their feeds,
Instagram added.
Instagram is the latest addition to the growing list of
social media platforms reorganizing user feed to draw better
attention from users.
Twitter (NYSE:TWTR) Inc TWTR.N , in February, jumped on the feed
customization bandwagon and let go of uniformly displaying
tweets in reverse chronological order.
Facebook's feed also displays content in a similar
algorithmic fashion based upon user interests.
The widely used photo-sharing app's decision to move away
from its time-based feed could rid it of one prime feature -
showing real-time content.
Technology blogger Techcrunch argues that users would have
to worry about making their posts good enough to be chosen by
the algorithm or their posts could be de-prioritized.
Instagram said the change in the feed for users would roll
out in the coming months.

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