SAUDI ARABIA - MBC Group, a media company in Saudi Arabia, has announced its plan to go public on the Tadawul stock exchange today. The company seeks to raise $222 million by offering a 10% stake, with shares priced between SAR 23 and SAR 25.
The IPO is being managed by HSBC Saudi Arabia, with JP Morgan (NYSE:JPM) Saudi Arabia and SNB Capital providing advisory services. The capital raised from the public offering is earmarked for two key areas: to enhance Shahid, MBC's streaming service, and to strengthen its network of free-to-air channels. These channels currently enjoy a vast audience, drawing in more than 150 million viewers weekly across the Middle East and North Africa (MENA) region.
MBC Group, established over 30 years ago, has recently intensified its strategic focus. Following a headquarters move to Riyadh in 2022, the company has been aligning its operations with the country's Vision 2030 goals. The group is currently held by Al Istedamah Holding, which owns a 60% stake, and Chairman Waleed Al Ibrahim, who holds the remaining 40%.
The company's influence extends beyond traditional broadcasting. It has been an active participant in cultural initiatives such as the Red Sea Film Festival and has ventured into new entertainment sectors by collaborating with regional filmmakers, including Tawfik Alzaidi, the director of "Norah." This IPO represents a pivotal step in MBC Group's expansion and its commitment to contributing to the region's entertainment industry.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.