SAN JOSE, Calif. - Roku Inc. (NASDAQ:ROKU), a leader in TV streaming, has launched its new Roku Pro Series televisions, now available for purchase. The Pro Series TVs, which integrate advanced picture and audio technologies, are being sold at Best Buy (NYSE:BBY), as well as on BestBuy.com, Amazon.com (NASDAQ:AMZN), and Walmart (NYSE:WMT).com.
The latest addition to Roku's product line boasts a 4K QLED panel with a 120Hz refresh rate and mini-LED backlighting, designed to enhance picture quality with deep blacks and vibrant colors. The TVs come equipped with HDR10+ and Dolby Vision IQ, aiming to provide a lifelike viewing experience. Powering these features is a new processor coupled with upgraded memory architecture, which Roku claims makes the Pro Series the fastest devices they've ever released.
Roku has also introduced a new Voice Remote Pro with backlit buttons, USB-C charging, and a shortcut experience tailored for quick access to live TV and streaming content. The Pro Series TVs feature side-firing speakers that deliver Roku Soundstage Audio, aiming to create an immersive audio environment with rich bass and spatial effects.
In addition to hardware improvements, the Pro Series TVs come with Roku Smart Picture Max, an AI-powered feature that automatically adjusts picture settings in real time for optimized viewing. This technology is a step up from the standard Roku Smart Picture, which will be available via an automatic software update for all Roku TV models, including those released a decade ago.
The Pro Series also supports a new feature called Backdrops, which allows the TV to display artwork or personal photos, integrating the device into home decor. This feature, along with a sleek design and optional slim-profile wall mount kit, emphasizes the aesthetic aspect of the new series.
Roku's Pro Series TVs are available in 55-inch, 65-inch, and 75-inch models, with prices ranging from $899.99 to $1699.99. The second edition of the Roku Voice Remote Pro is included with the purchase of a Pro Series TV and is also available separately for $29.99 on Roku.com.
This announcement is based on a press release statement from Roku, Inc.
InvestingPro Insights
As Roku Inc. (NASDAQ:ROKU) continues to innovate with the launch of its Pro Series televisions, the financial metrics provided by InvestingPro offer a glimpse into the company's current market standing. With a market capitalization of $9.02 billion, Roku shows a significant presence in the streaming industry. Despite not being profitable over the last twelve months, as indicated by a negative P/E ratio of -22.16, the company's revenue growth remains positive at 11.45% for the same period. This suggests that Roku is expanding its revenue streams, which could be bolstered by the introduction of their new product line.
InvestingPro Tips highlight that Roku's stock price has been quite volatile, with a price drop of over 32% in the past three months alone. This could be an important consideration for investors looking at the potential risk versus reward of investing in the company's shares. Additionally, it's worth noting that Roku holds more cash than debt on its balance sheet, which could provide some financial stability in the face of market fluctuations.
For those seeking further insights, InvestingPro offers additional tips, including the fact that Roku's liquid assets exceed its short-term obligations, which may be a sign of good liquidity management. Interested investors can find more of these valuable tips on InvestingPro's Roku page. Moreover, users can utilize the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, gaining access to a total of 7 InvestingPro Tips that could help make more informed investment decisions.
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