PHOENIX - Sprouts Farmers (NASDAQ:SFM) Market has announced nine new Name, Image, and Likeness (NIL) agreements with female collegiate athletes, reinforcing its commitment to women's sports. The healthy grocery chain has been a consistent supporter of women's athletics, having secured over 150 NIL deals with female athletes to date.
Cameron Brink, a standout in women's basketball, is among the new NIL partnerships. Brink, who plays for a school within the Pac-12 Conference, has earned the titles of Women's Basketball Player of the Year and Defensive Player of the Year this season.
Other athletes include gymnasts Hailey Merchant and Jordan Bowers, basketball players Lauren Gustin and Sarah Sylvester, softball players Logan Cole and Alyssa Washington, track and field athlete Sanaa Hebron, and gymnast Brooke Donabedian.
These deals come as part of Sprouts' ongoing initiatives to support female athletes in various sports. The company's efforts date back to 2022 when it commemorated the 50th anniversary of Title IX with 50 NIL sponsorships within the Pac-12 and Big 12 conferences.
Alisa Gmelich, the senior vice president and chief marketing officer of Sprouts, expressed the company's dedication to empowering women in athletics. She highlighted the importance of providing opportunities for female athletes to excel both on and off the field.
Sprouts' commitment extends beyond the NIL deals, as the company aims to foster a positive impact on the communities it serves. The grocery retailer, known for its unique farm-stand heritage, emphasizes wellness and offers a selection of better-for-you products in its stores across the United States.
The announcement of these new partnerships aligns with Women's History Month, showcasing Sprouts' ongoing support for gender equality in sports.
The information for this article is based on a press release statement from Sprouts Farmers Market.
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