NEW YORK - Stagwell (NASDAQ: STGW), a marketing network known for its transformative approach, announced today the acquisition of WHAT'S NEXT PARTNERS (WNP), a prominent French digital brand and marketing consultancy. This marks Stagwell's first step in a series of planned acquisitions to expand its European footprint and global reach through its Anomaly Alliance.
WNP, renowned for its data-driven strategies and creative content, will become the inaugural co-branded member of the Anomaly Alliance. The integration is expected to strengthen Anomaly's European operations, adding to its current locations in major cities such as New York, Los Angeles, Toronto, London, Berlin, and Shanghai.
Carl Johnson, Anomaly Founding Partner and Executive Chairman, expressed confidence in the alignment of values and ambitions between the two firms, highlighting WNP's track record and leadership as a natural fit for Anomaly's global growth objectives.
Guy Chauvel, Founder and CEO of WNP, will play a key role in developing new client solutions alongside Johnson. Chauvel brings a wealth of experience, having served in leadership roles at other major agencies and advised numerous high-profile companies.
Mark Penn, Chairman and CEO of Stagwell, underscored the company's commitment to expanding its tech-forward marketing approach in France and across Europe. He cited Stagwell's impressive new business growth in 2023 as evidence of the network's resonating proposition with clients.
In addition to WNP, Stagwell has recently acquired Team Epiphany and Sidekick in 2024, further demonstrating its aggressive expansion strategy. The company plans to continue this trajectory with additional acquisitions in regions ranging from Latin America to Asia Pacific.
This acquisition follows Stagwell's objective to deliver creative performance at scale and enhance marketing effectiveness for ambitious brands worldwide. The company operates in over 34 countries and is led by a team of entrepreneurs focused on harmonizing creativity with technology.
The transaction was facilitated by Lazare Consulting LLC, which acted as the exclusive strategic M&A advisor to WNP. The financial terms of the acquisition have not been disclosed. This strategic move is based on a press release statement and reflects Stagwell's ongoing efforts to extend its global presence.
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