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Taco Bell looks to enter crowding chicken sandwich space

Published 2021-02-22, 09:12 a/m
© Reuters.

Feb 22 (Reuters) - Taco Bell, a unit of Yum Brands Inc YUM.N , said on Monday it would launch its own version of a chicken sandwich this year, becoming the latest fast food chain to take a bite out of a category that is soaring in popularity.

Taco Bell will compete against rivals including McDonald's Corp (NYSE:MCD) MCD.N and Restaurant Brands International Inc's QSR.TO Burger King. The category was set alight in 2019 by a social media war between loyalists of chicken sandwiches from Chic-fil-A and Popeyes, another unit of Restaurant Brands.

Taco Bell's Crispy Chicken Sandwich Taco, which is served in a puffy bread shaped like a taco, will be tested in Nashville and Charlotte starting March 11 for $2.49. A nationwide rollout is planned for later this year.

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