Proactive Investors - Tesla Inc (NASDAQ:TSLA) shares have dropped more than 2.5% after the group announced a string of price cuts.
Prices for its electric vehicles were reduced by over 4% across major markets such as the US, China, Germany and the Middle East.
In the US, the carmaker reduced prices on vehicles including the Model Y, Model X, and Model S by $2,000 last Friday.
In China, the starting price for the revamped Model 3 was cut by 5.3% to 231,900 yuan, and in Germany the price of a Model 3 was lowered 4.6% to €40,990.
The move comes in the wake of a large decrease in deliveries and ahead of the company's first-quarter financial results on Tuesday.
Reacting to the price war in the EV sector, where Chinese manufacturers have priced their models aggressively, Tesla also last week said it was laying off 10% of its staff, while pressing pause on the development of its lower-price Model 2 and upping priority on its 'robotaxi'.
Today, China's state planning department said it expects the EV price war to intensify this year as more than 110 new models are launched and planned supply exceeds predicted demand.
CEO Elon Musk emphasised the pricing strategy on his X social media platform, stating, "Tesla prices must change frequently in order to match production with demand."
Tesla shares have fallen over 42% to $142.83 so far this year.