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Twitter targets ads at logged-out users

Published 2015-12-10, 10:40 a/m
© Reuters. Twitter targets ads at logged-out users
TWTR
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Dec 10 (Reuters) - Twitter (N:TWTR) Inc TWTR.N said it was testing
a feature to show advertising to people who checked Twitter
without logging in, to cash in on an additional half a billion
people each month.
Twitter shares were up 6.9 percent at $25.97 in early
trading.
The microblogging site's advertisers are currently able to
target only the 320 million monthly active users who are logged
in.
Twitter's move is aimed at targeting promoted tweets and
videos at the 500 million people who read tweets without having
a Twitter account, or who aren't signed in at the time.
Twitter Chief Operating Officer Adam Bain said on a
post-earnings conference call in October that they would run a
pilot in the fourth quarter to monetize the logged-out users.
The promoted tweets and videos will be available on the
desktop version of the website on profile pages and "tweet
detail" pages.
The company is testing the feature with certain advertisers
in the United States, UK, Japan and Australia and plans to roll
it out to more markets around the world.

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