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Venus Bliss MAX greenlit by Israel's Health Ministry

Published 2024-04-08, 08:04 a/m

TORONTO - Venus Concept Inc. (NASDAQ: NASDAQ:VERO), a prominent player in the medical aesthetic technology sector, announced today that its Venus Bliss MAX device has received approval from the State of Israel Ministry of Health. The Venus Bliss MAX, a multifunctional platform, integrates diode laser applicators, Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields technology, and FlexMax EMS applicators.

This advanced system is designed for non-invasive lipolysis targeting areas such as the abdomen, flanks, back, and thighs. Additionally, it provides treatments for muscle pain relief, muscle spasm relief, blood circulation improvement, cellulite appearance reduction, and muscle conditioning.

The Venus Bliss MAX was initially launched in the United States in the first quarter of 2022 following FDA 510(k) clearance and has since been available in various international jurisdictions. The reception of the device globally has been positive, and the company is now poised to enter the Israeli market, which is recognized for its significant contributions to the aesthetic industry.

Dr. Hemanth Varghese, President and Chief Operating Officer of Venus Concept, expressed enthusiasm about the expansion, citing the importance of the Israeli market and the company's ongoing efforts to grow its direct sales and introduce innovative products through local research and development.

Venus Concept's portfolio spans a variety of aesthetic device platforms and hair restoration systems, with a global reach extending to over 60 countries and direct markets. The company's growth has been supported by investments from notable healthcare industry growth equity investors.

This information is based on a press release statement from Venus Concept Inc.

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InvestingPro Insights

As Venus Concept Inc. (NASDAQ: VERO) celebrates the approval of its Venus Bliss MAX device in Israel, investors and stakeholders may be eyeing the company's financial health and market performance to gauge future prospects. According to InvestingPro data, Venus Concept currently operates with a lean market capitalization of $4.63 million, reflecting its positioning in the market. The company's revenue for the last twelve months as of Q4 2023 stands at $76.35 million, although it has seen a decline of 23.26% during this period, indicating challenges in sales growth.

The company's financial metrics also show a significant debt burden and a rapid cash burn, as highlighted in InvestingPro Tips. The P/E ratio, adjusted for the last twelve months as of Q4 2023, is at -0.13, suggesting that the company is not currently profitable. Moreover, the price of Venus Concept's stock has experienced a substantial decline over various periods, with a 76.86% decrease in the last year alone. This may concern investors, although the company's liquid assets do exceed short-term obligations, providing some financial cushion.

For those seeking a deeper analysis of Venus Concept's financial outlook, InvestingPro offers additional insights. There are 11 more InvestingPro Tips available that could help investors understand the company's position and potential trajectory. For those interested, a special offer is available: use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

While the company's expansion into the Israeli market is a positive development, the financial data suggests that Venus Concept faces significant headwinds. Investors may want to consider the array of metrics and tips from InvestingPro when making investment decisions regarding Venus Concept.

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