In a significant development in the advertising software industry, Viant Technology Inc., based in Irvine, CA, has established Initial Public Offering (IPO) terms that value the company above the $1 billion mark. The firm, founded by Timothy C., Christopher John, and Russell T. Vanderhook in 2020, initially planned to offer 7.5 million Class A shares. However, this was later increased to 8.5 million and finally settled at 10 million shares.
Each share has been priced at $25, exceeding the initial range of $22 to $24. This move underscores the company's robust growth potential and investor confidence in its future performance.
Viant Technology is known for its enterprise software platform that includes solutions such as Viant's Identity Graph, Viant Data Lake, Viant Household ID, and Potens. These tools provide marketers with valuable insights and data management capabilities for their advertising campaigns.
In addition to these solutions, Viant offers Adelphic, a programmatic advertising platform. This service enables marketers to execute advertising campaigns effectively by automating the buying, placement, and optimization of media inventory via a bidding system. This platform has been instrumental in enhancing the efficiency of digital marketing campaigns and improving return on investment for advertisers.
The successful IPO and increased share offering reflect Viant Technology's strong position in the advertising software industry and its commitment to providing innovative solutions for marketers worldwide.
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