Despite an influx of new cryptocurrencies, XRP has managed to maintain its position as a top-three altcoin, according to a study conducted by Marketplace Fairness. The study used search volumes as a measure to gauge investor interest and found that XRP amassed 1,250,000 million searches, surpassing both Shiba Inu and Cardano.
The interest in XRP was significantly spurred by Ripple's victory over the SEC in July. This interest remains high, even though the altcoin has since lost most of its gains from that period. Currently standing as the fifth-largest cryptocurrency with a market cap of $25.7 billion, XRP's sustained popularity is apparent from its daily trading volume of $806 million, which exceeds that of Binance coin (BNB).
Notably, XRP has established a strong foothold in South Korea where it is currently the most popular altcoin. The digital currency has also attracted considerable interest in Japan. This international attention further underscores XRP's enduring appeal within the highly competitive cryptocurrency market.
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