Baidu Inc (9888)

Currency in HKD
115.60
-2.20(-1.87%)
Closed·
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Fair Value
Day's Range
114.30118.30
52 wk Range
73.25161.20
Key Statistics
Bid/Ask
115.50 / 115.60
Prev. Close
117.8
Open
116.9
Day's Range
114.3-118.3
52 wk Range
73.25-161.2
Volume
10.14M
Average Volume (3m)
13.5M
1-Year Change
23.2409%
Fair Value
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Fair Value Upside
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9888 Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
172.33
Upside
+49.08%
Members' Sentiments
Bearish
Bullish
ProTips
Trading at a high earnings multiple

Baidu Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Baidu, Inc. provides internet content, value-added telecommunication-based, internet map, and online audio and video services in the People’s Republic of China. It operates in two segments, Baidu General Business and iQIYI. The Baidu General Business segment offers products and services for mobile ecosystem, AI cloud, and intelligent driving. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot, new AI-native product that serves as a multi-round conversational AI assistant on both PC and mobile; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups, as well as livestreaming services, including live streaming and AI-powered digital human livestreaming. In addition, the company offers DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment produces and distributes professionally produced content. This segment offers online entertainment video services, including online videos, experience services, online games, comics, and others. The company was incorporated in 2000 and is headquartered in Beijing, the People’s Republic of China.

Employees
33500
Market
Hong Kong

Compare 9888 to Peers and Sector

Metrics to compare
9888
Peers
Sector
Relationship
P/E Ratio
59.7x37.6x7.0x
PEG Ratio
−0.720.230.01
Price/Book
1.0x2.1x1.8x
Price / LTM Sales
2.2x1.2x1.4x
Upside (Analyst Target)
52.5%35.7%35.8%
Fair Value Upside
Unlock24.1%18.9%Unlock

Analyst Ratings

19 Buy
3 Hold
1 Sell
Ratings:
23 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 172.33
(+49.08% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Macquarie
Buy179.00+54.84%199.00MaintainFeb 27, 2026
JPMorgan
Buy195.00+68.69%185.00MaintainJan 22, 2026
Macquarie
Buy199.00+72.15%160.00MaintainJan 21, 2026
JPMorgan
Buy185.00+60.03%105.00UpgradeNov 24, 2025
Macquarie
Buy160.00+38.41%164.00MaintainNov 19, 2025

Earnings

Latest Release
Feb 26, 2026
EPS / Forecast
1.52 / 1.37
Revenue / Forecast
37.45B / 36.38B
EPS Revisions
Last 90 days

9888 Income Statement

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FAQ

What Is the Baidu (9888) Stock Price Today?

The Baidu stock price today is 115.60 HKD.

What Stock Exchange Does Baidu Trade On?

Baidu is listed and trades on the Hong Kong Stock Exchange.

What Is the Stock Symbol for Baidu?

The stock symbol for Baidu is "9888."

What Is the Baidu Market Cap?

As of today, Baidu market cap is 317.22B HKD.

What Is Baidu's Earnings Per Share (TTM)?

The Baidu EPS (TTM) is 13.68.

When Is the Next Baidu Earnings Date?

Baidu will release its next earnings report on May 19, 2026.

From a Technical Analysis Perspective, Is 9888 a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Baidu Stock Split?

Baidu has split 0 times.

How Many Employees Does Baidu Have?

Baidu has 33500 employees.

What is the current trading status of Baidu (9888)?

As of Mar 20, 2026, Baidu (9888) is trading at a price of 115.60 HKD, with a previous close of 117.80 HKD. The stock has fluctuated within a day range of 114.30 HKD to 118.30 HKD, while its 52-week range spans from 73.25 HKD to 161.20 HKD.

What Is Baidu (9888) Price Target According to Analysts?

The average 12-month price target for Baidu is 172.33 HKD, with a high estimate of 260.31026253 HKD and a low estimate of 86.67462212 HKD. 19 analysts recommend buying the stock, while 1 suggest selling, leading to an overall rating of Strong Buy. The stock has an +49.08% Upside potential.
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