Hypefactors A/S operates as a software provider offering an AI-powered platform for media intelligence, reputation management, and PR workflow automation. The company delivers a software-as-a-service platform for public relations and media professionals, featuring tools for creating, distributing, and tracking media stories, as well as real-time monitoring of media coverage across online and offline channels. The platform includes automated and customized media performance reports, earned media insights, monetary valuations of media impact, and supports managing media relations, connecting with journalists and influencers, and handling social media accounts. It integrates data, analytics, and technology for documenting and presenting PR results, including KPI tracking and reputation measurement. The company uses artificial intelligence and big data to deliver these services globally. The company serves public relations professionals, communications leaders, and organizations across various industries that require media monitoring and reputation management solutions. The company was founded in 2015 and is based in Copenhagen, Denmark.