Suny Cellular Communication Ltd imports and markets cell phones and related accessories in Israel. The company engages in the importing and sale of mobile terminal equipment and related accessories manufactured by Samsung, including mobile phones, tablets, smart watches and headphones to open market customers under the Samsung brand. It also imports, sells, and provides technical support, repair, and maintenance services for mobile terminal equipment and spare parts, including mobile phones, tablets, smart watches, headsets, and accessories. In addition, the company is involved in marketing, distribution, and retailing of small household electrical and electronic appliances; and mobile phones and watches, as well as provides warranty and repair services. It offers its products through chains, distributors and terminal stores, direct sales through its network of stores, websites, and other online sites. The company was formerly known as Skylex Corporation Ltd. and changed its name to Suny Cellular Communication Ltd in November 2016. Suny Cellular Communication Ltd was incorporated in 1971 and is based in Petah Tikva, Israel. Suny Cellular Communication Ltd operates as a subsidiary of Lapidoth Capital Ltd.
Metrics to compare | SNCM | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipSNCMPeersSector | |
|---|---|---|---|---|
P/E Ratio | 7.6x | 17.4x | 12.1x | |
PEG Ratio | −0.33 | 0.08 | 0.01 | |
Price/Book | 1.1x | 2.0x | 2.4x | |
Price / LTM Sales | 0.3x | 1.7x | 2.2x | |
Upside (Analyst Target) | - | 20.1% | 37.9% | |
Fair Value Upside | Unlock | 1.3% | 8.6% | Unlock |