Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
AR Innovation Leade | Explore Snap's cutting-edge AR technology, including Spectacles AR glasses, positioning the company at the forefront of immersive digital experiences |
User Growth & Engagement | Discover how Snap's strategic initiatives, including "Simple Snapchat" redesign, are driving user growth and boosting engagement metrics |
Revenue Diversification | Learn about Snap's efforts to expand beyond advertising, with Snapchat+ subscription service showing promising growth and potential |
Market Dynamics | Analyst price targets range from $8 to $20, reflecting varied perspectives on Snap's ability to navigate competition and capitalize on potential TikTok restrictions |
Metrics to compare | SNAP | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipSNAPPeersSector | |
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P/E Ratio | −26.4x | 13.1x | 5.4x | |
PEG Ratio | −0.54 | −0.74 | 0.01 | |
Price/Book | 7.5x | 3.0x | 1.8x | |
Price / LTM Sales | 3.4x | 3.2x | 1.4x | |
Upside (Analyst Target) | 19.8% | 6.8% | 20.8% | |
Fair Value Upside | Unlock | 3.6% | 14.8% | Unlock |