(Adds details of feature, quote from Mark Zuckerberg, user
reaction)
SAN FRANCISCO, Oct 8 (Reuters) - Like it or not, Facebook
Inc's FB.O trademark "like" button is set to get more
expressive.
Users will soon be able to do more than "like" posts. They
will be able to love them and express sympathy, anger or sadness
with animated emoticons.
The social network said on Thursday it is launching a pilot
test of "Reactions," with users able select from seven emotions,
including like and "wow."
"Dislike," however, is not one of the options.
Facebook CEO Mark Zuckerberg said in a Facebook post
Thursday that users have been requesting ways other than like to
respond to posts, such as when someone posts about the death of
a loved one or a tragic news story.
"Not every moment is a good moment, and sometimes you just
want a way to express empathy," wrote Zuckerberg, who said last
month the company was working on expanding the like button. "A
like might not be the best way to express yourself."
In a video accompanying a Facebook post by Chief Product
Officer Chris Cox, the six new buttons appear as animated
emoticons and pop up when the "like" button is long-pressed. (http://on.fb.me/1LBnXIG)
The company said it would pilot the new features in Ireland
and Spain on iOS, Android and desktops. The feedback from the
pilot test will be used to improve the feature. The company
hopes "to roll it out to everyone soon," Cox wrote in the post,
which was "liked" by more than 7,500 people within two hours.
"As you can see, it's not a 'dislike' button, though we hope
it addresses the spirit of this request more broadly," Cox wrote
in his post.
Zuckerberg's comments last month, which many users took to
mean the social network was working on a "dislike" button,
spearheaded a debate over whether it would cause cyberbullying
and negativity on the site. urn:newsml:reuters.com:*:nL1N11M249
But users mostly welcomed Cox's announcement, saying on
social media it was a smart idea.
Facebook user Marc Marasco posted on Cox's Facebook page:
"Elegant solution."