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After McDonald's exit, IOC and Intel forge Olympic tie-up to 2024

Published 2017-06-21, 10:38 a/m
© Reuters.  After McDonald's exit, IOC and Intel forge Olympic tie-up to 2024
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ZURICH, June 21 (Reuters) - The International Olympic Committee will partner with Intel INTC.O through 2024, the IOC said on Wednesday, bringing in the U.S. technology group after McDonald's MCD.N last week ended a tie-up three years early. partnership with the IOC will focus on bringing its technology including virtual reality, artificial intelligence and drones to help enhance the Olympic Games, the IOC said in a statement.

McDonald's exited its 41-year Olympics sponsorship amid a push by the U.S. fast-food giant to focus on its core business as well as rising sponsorship costs and declining TV ratings.

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