ZURICH, June 21 (Reuters) - The International Olympic Committee will partner with Intel INTC.O through 2024, the IOC said on Wednesday, bringing in the U.S. technology group after McDonald's MCD.N last week ended a tie-up three years early. partnership with the IOC will focus on bringing its technology including virtual reality, artificial intelligence and drones to help enhance the Olympic Games, the IOC said in a statement.
McDonald's exited its 41-year Olympics sponsorship amid a push by the U.S. fast-food giant to focus on its core business as well as rising sponsorship costs and declining TV ratings.