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Apple forecasts faster sales growth, strong iPhone demand despite glum economy

Published 2022-07-28, 04:31 p/m
© Reuters. FILE PHOTO: The Apple Inc logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar
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By Paresh Dave and Nivedita Balu

(Reuters) -Apple Inc on Thursday said parts shortages are easing and that demand for iPhones is unceasing despite consumers tightening other spending, helping it top Wall Street expectations and forecast faster sales growth ahead.

The Silicon Valley giant's shares rose 3.5% after hours following the release of the results.

Though macroeconomic indicators around the world are turning negative, Chief Financial Officer Luca Maestri told Reuters there had been no slowdown in demand for iPhones, the company's biggest source of revenue.

Phone sales in the fiscal third quarter rose 3% to $40.7 billion, when Wall Street had braced for a 3% decline. By contrast, the overall global smartphone market dropped 9% during the just-ended quarter, according to Canalys data.

Apple (NASDAQ:AAPL)'s loyal and relatively affluent customer base has enabled it to weather consumer spending dips better than other brands in the past, and the company's latest quarterly results suggest a similar pattern emerging.

Canalys Research analyst Runar Bjorhovde said, "Apple in that sense has a certain robustness that will allow it to be impacted less than a lot of its competitors."

Apple offered some caution.

The slumping economy is hurting sales of advertising, accessories and home products, Apple's Maestri said in an interview, calling the units "pockets of weakness."

"Fortunately, we have a very broad portfolio, so we know we're going to be able to navigate that," he added.

The results show Apple's advertising business, which includes selling ads alongside news articles and app store search results, is vulnerable to marketing cuts just the same as rivals Snap Inc (NYSE:SNAP) and Meta Platforms Inc.

Parts shortages will continue to hamper Mac and iPad sales, Maestri said, though the impact has been easing. They cost Apple under $4 billion in sales in the quarter ended June 25, less than it had forecast. Maestri said the company expects the hit to diminish further in the current quarter.

But Apple risks joining rivals in amassing an unsellable stockpile of tablets and PCs if more customers than expected hold off purchases due to rising inflation and interest rates.

"In terms of testing the demand, you can't really test the demand unless you have the supply," Apple Chief Executive Tim Cook told analysts on Thursday. "And we were so far from that last quarter that we have an estimate of what we believe demand was. But it is an estimate."

Citing the economic uncertainty, Apple said it was not providing specific revenue guidance. But it said sales compared to a year ago should rise faster in the current quarter than 2% growth it posted in the just-ended quarter.

'MORE DELIBERATE'

Overall, Apple said quarterly sales and profit were $83.0 billion and $1.20 per share, above estimates of $82.8 billion and $1.16 per share, according to Refinitiv data.

The rising U.S. dollar has hit many companies such as Apple that generate substantial foreign revenue and are getting less cash back when they convert it. Apple said currency fluctuations slashed sales by 3% in the June quarter and would crimp them by 6% in the current quarter.

Shuttering its business in Russia earlier this year due to the war also has hurt sales.

Apple, like many of its tech industry peers, is slowing hiring and cutting costs given the tough economic climate. Cook said Thursday that Apple was "being more deliberate in (hiring) in recognition of the realities of the environment."

The most recent economic woes include supply chain disruptions that have hit production of some Apple products such as iPads and Macs whose assembly locations were clustered near regions of China that went into COVID lockdowns.

While sales of iPhones and iPads topped expectations, revenue from services, Mac computers and accessories missed Wall Street targets and sales in the crucial China market fell 1% as consumers being on lockdown there limited sales.

Apple also is confronting slow overall economic growth in China, where its fiscal third-quarter sales were $14.6 billion.

Growth in the company's services business, which has provided a boost to sales and profits in recent years, was 12%, below the previous year's 33% rate and resulting in $19.6 billion in revenue, below estimates of $19.7 billion.

Apple said it now has 860 million paying subscribers to its services, up from the previous quarter's 825 million.

© Reuters. FILE PHOTO: The new Apple iPhone SE is displayed at the Apple Store on 5th Avenue shortly after it went on sale in Manhattan, in New York City, New York, U.S., March 18, 2022. REUTERS/Mike Segar/File Photo

Sales of iPads and Macs were $7.2 billion and $7.4 billion, compared with estimates of $6.9 billion and $8.7 billion. Mac sales represented a 10% contraction, after record sales since 2020, first from a work-from-home boost and then from Apple's new proprietary processor chips.

Its shares closed Thursday down about 11% so far this year, slightly less than the broader S&P 500 index and also less than other consumer hardware makers such as Sonos Inc and Samsung Electronics (KS:005930) Co, the only company that sells more smartphones than Apple.

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