Apple Inc (NASDAQ:AAPL). is reportedly developing a new series of low-cost MacBook models aimed at competing with Google (NASDAQ:GOOGL)'s Chromebooks and entry-level Windows laptops in the education sector, according to a report by DigiTimes citing industry sources. The rumored MacBook series is expected to be launched as early as the second half of 2024.
The upcoming MacBook models are anticipated to come with the usual metal casing, but may incorporate less expensive materials and components in order to reduce costs. This strategy would set them apart from the existing MacBook Air and MacBook Pro models.
As of today, Apple's cheapest laptop is the M1-powered MacBook Air 13-inch, available at a starting price of Rs. 99,900 in India. This device features a 13.3-inch IPS Retina display with a resolution of 1,600x2,560 pixels and is powered by the Apple M1 chip. It also offers up to 16GB of RAM and up to 2TB of onboard storage, an HD FaceTime camera, a Touch ID sensor, and stereo speakers enhanced by Dolby Atmos.
The move by Apple comes amid growing competition in the affordable PC market, particularly from Google's Chromebooks and multiple entry-level Windows laptops. These devices have gained popularity among students and within the education sector. According to the DigiTimes report, more than 13.9 million Chromebooks were shipped in 2019, over 30.4 million units in 2020, and more than 33.5 million Chromebooks in 2021. Apple is expected to target this robust market with its upcoming MacBook laptops priced under $1,000 (roughly Rs. 80,000).
However, Apple has not officially announced any plans for the development or release of affordable MacBook models yet.
Earlier this year in June, during its annual developer conference WWDC 2023, Apple launched its MacBook Air 15 with a starting price of Rs. 1,34,900. The company also unveiled its first mixed reality headset, the Apple Vision Pro, alongside other new Mac models and upcoming software updates during the same event.
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