(Reuters) - Goldman Sachs Group Inc (N:GS) said on Friday it has launched an internal campaign to promote awareness about pronouns and how employees self-identify.
In a blog post https:// Goldman listed "tips for being an inclusive ally", and advised that employees should not assume a colleague's pronoun or pronouns based on gender.
The Wall Street bank said the campaign was meant to encourage workers to recognize and use colleagues' self-identified pronoun or pronouns to "show respect and ensure a more inclusive environment."
![](https://i-invdn-com.akamaized.net/trkd-images/LYNXMPEFAL1QX-OCABS_L.jpg)
"To enable our people to optimize their potential, we believe in fostering an inclusive environment where they feel comfortable to be their authentic selves," the post said.