Alphabet (NASDAQ:GOOGL) Inc.'s Google has announced a policy update that will require all election advertisers to disclose when their messages have been altered or created by artificial intelligence (AI) tools. This policy, which applies starting mid-November 2023, necessitates election advertisers across Google's platforms to alert viewers when their ads contain content generated or edited by AI.
Advertisers are required to include clear language such as "This audio was computer generated," or "This image does not depict real events" on altered election ads across Google's platforms. However, the policy does not apply to minor fixes such as image resizing or brightening.
The new policy aims at enhancing transparency in political advertising and addressing concerns about the potential misuse of AI in spreading misinformation. It comes amid growing scrutiny over the role of technology companies in election campaigns and their impact on democratic processes.
In addition to the disclosure requirement, Google will also enforce penalties for violations of the policy. These could include removing the offending ads and potentially suspending the advertiser's account. The company stated that it would use both automated and human review processes to ensure compliance with the policy.
The move by Google follows similar steps taken by other tech giants to combat misinformation in political advertising. It also reflects increasing public and regulatory attention to the ethical implications of AI use in various sectors, including advertising and elections.
It is important to note that the disclosure requirement applies only to election-related advertisements. Other types of ads that use AI-generated content will not be subject to this rule. However, this step could set a precedent for broader regulation of AI use in advertising in the future.
Google's decision has been met with mixed reactions from industry stakeholders. Some have applauded it as a necessary measure for maintaining trust in digital advertising, while others have raised concerns about its implementation and potential impact on smaller advertisers who may lack the resources to comply with these new requirements.
As we approach mid-November, advertisers are expected to adapt their strategies and practices accordingly, ensuring they adhere to Google's updated policy guidelines.
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