Upsellon Brands Holdings Ltd (UPSL)

Currency in ILS
134.0
-2.5(-1.83%)
Closed·
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Fair Value
Day's Range
131.9136.5
52 wk Range
51.4168.8
Key Statistics
Bid/Ask
122.90 / 131.00
Prev. Close
136.5
Open
136.5
Day's Range
131.9-136.5
52 wk Range
51.4-168.8
Volume
6.78K
Average Volume (3m)
45.35K
1-Year Change
123.3333%
Fair Value
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Fair Value Upside
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UPSL Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Analysts Sentiment
Currently not supported.
Members' Sentiments
Bearish
Bullish
ProTips
Operates with a moderate level of debt

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Neutral
Technical Indicators
Sell
Moving Averages
Neutral
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate

Earnings

Latest Release
Apr 15, 2026
EPS / Forecast
-0.05 / --
Revenue / Forecast
6.78M / --
EPS Revisions
Last 90 days

UPSL Income Statement

Compare UPSL to Peers and Sector

Metrics to compare
UPSL
Peers
Sector
Relationship
P/E Ratio
−5.4x−1.5x4.9x
PEG Ratio
2.330.020.00
Price/Book
3.1x1.4x1.1x
Price / LTM Sales
0.9x1.7x1.3x
Upside (Analyst Target)
-75.1%36.9%
Fair Value Upside
Unlock−7.4%9.1%Unlock

Upsellon Brands Holdings Ltd engages in acquisition, marketing, and improvement of private labels, products, and virtual stores that operate under amazon's trading platform in Israel. The company also develops and markets various software products and support services designed for Amazon, as well as consulting and appeal services for amazon accounts. Its private labels include in the field of home and garden products; and operates a virtual store user account that markets a private label in the category of household and kitchen wear in the United States, Mexico, and Canada under the Wayfair brand. In addition, its automated sourcing machine scans products, leads, keywords, and more to create proprietary database; and technology scans and build markets from seed products and key products. Upsellon Brands Holdings Ltd was formerly known as Chiron Refineries Ltd and changed its name to Upsellon Brands Holdings Ltd in January 2020. The company was incorporated in 1993 and is headquartered in Bnei Brak, Israel.

Employees
5
Market
Israel

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
288.87K1.35%394.31K
Other Institutional Investors
0.000.00%0.00
Public Companies & Retail Investors
21.14M98.65%28.85M
Total
21.42M100.00%29.25M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Ayalon Mutual Funds Ltd.1.35%288,870394
Ayalon Mutual Funds Ltd. - Target (1B) 90/10 IL1.22%261,753357

FAQ

What Is the Upsellon Brands Holdings (UPSL) Stock Price Today?

The Upsellon Brands Holdings stock price today is 134.0 ILS.

What Stock Exchange Does Upsellon Brands Holdings Trade On?

Upsellon Brands Holdings is listed and trades on the Tel Aviv Stock Exchange.

What Is the Stock Symbol for Upsellon Brands Holdings?

The stock symbol for Upsellon Brands Holdings is "UPSL."

What Is the Upsellon Brands Holdings Market Cap?

As of today, Upsellon Brands Holdings market cap is 28.71M ILS.

What Is Upsellon Brands Holdings's Earnings Per Share (TTM)?

The Upsellon Brands Holdings EPS (TTM) is -0.1.

From a Technical Analysis Perspective, Is UPSL a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Upsellon Brands Holdings Stock Split?

Upsellon Brands Holdings has split 7 times.

How Many Employees Does Upsellon Brands Holdings Have?

Upsellon Brands Holdings has 5 employees.

What is the current trading status of Upsellon Brands Holdings (UPSL)?

As of Jul 02, 2026, Upsellon Brands Holdings (UPSL) is trading at a price of 134.0 ILS, with a previous close of 136.5 ILS. The stock has fluctuated within a day range of 131.9 ILS to 136.5 ILS, while its 52-week range spans from 51.4 ILS to 168.8 ILS.
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