Comscore Inc (SCOR)

Currency in USD
6.840
+0.030(+0.44%)
Closed·
6.710-0.130(-1.90%)
·
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Fair Value
Day's Range
6.5306.990
52 wk Range
4.39010.178
Key Statistics
Prev. Close
6.84
Open
6.773
Day's Range
6.53-6.99
52 wk Range
4.39-10.178
Volume
13.2K
Average Volume (3m)
57.56K
1-Year Change
6.54%
Book Value / Share
-5.24
Fair Value
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Fair Value Upside
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SCOR Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
10.000
Upside
+46.20%
Members' Sentiments
Bearish
Bullish
ProTips
Short term obligations exceed liquid assets

Comscore Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Sell
Technical Indicators
Sell
Moving Averages
Sell

Comscore Inc Company Profile

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.

Employees
1158

Comscore Inc Earnings Call Summary for Q3/2025

  • Comscore reported Q3 2025 revenue of $88.9 million (+0.5% YoY), with cross-platform revenue surging 20.2%, while adjusted EBITDA declined 11.1% to $11 million.
  • The company revised its full-year revenue guidance to flat growth, citing strategic shifts by a major retail media client, though it maintains expectations for double-digit cross-platform growth.
  • Despite mixed financial results, Comscore is investing heavily in product enhancements and AI solutions to strengthen its position in cross-platform measurement and local TV analytics.
  • CEO John Carpenter emphasized the company's focus on measuring 'audiences that matter most' while Financial Executive Mary Margaret highlighted operational transformation efforts.
Last Updated: 2025-11-04, 05:52 p/m
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Compare SCOR to Peers and Sector

Metrics to compare
SCOR
Peers
Sector
Relationship
P/E Ratio
−1.2x21.6x5.8x
PEG Ratio
−0.020.110.01
Price/Book
−1.3x1.7x1.8x
Price / LTM Sales
0.1x2.3x1.4x
Upside (Analyst Target)
46.2%35.0%31.6%
Fair Value Upside
Unlock30.4%15.7%Unlock

Analyst Ratings

0 Buy
1 Hold
0 Sell
Ratings:
1 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 10.000
(+46.20% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Craig-Hallum
Hold12.00+75.44%8.00MaintainSep 30, 2025
Jefferies
Hold5.00-26.90%6.25MaintainJun 03, 2025
Craig-Hallum
Hold6.00-12.28%8.00MaintainMay 07, 2025
Jefferies
Hold6.25-8.63%7.00MaintainMar 05, 2025

Earnings

Latest Release
Nov 04, 2025
EPS / Forecast
-0.86 / 0.20
Revenue / Forecast
88.91M / 98.05M
EPS Revisions
Last 90 days

SCOR Income Statement

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FAQ

What Is the Comscore (SCOR) Stock Price Today?

The Comscore stock price today is 6.840

What Stock Exchange Does Comscore Trade On?

Comscore is listed and trades on the Nasdaq Stock Exchange stock exchange.

What Is the Stock Symbol for Comscore?

The stock symbol for Comscore is "SCOR."

What Is the Comscore Market Cap?

As of today, Comscore market cap is 34.31M.

What Is Comscore's Earnings Per Share (TTM)?

The Comscore EPS (TTM) is -5.53.

From a Technical Analysis Perspective, Is SCOR a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Sell.

How Many Times Has Comscore Stock Split?

Comscore has split 1 times.

How Many Employees Does Comscore Have?

Comscore has 1158 employees.

What is the current trading status of Comscore (SCOR)?

As of Dec 24, 2025, Comscore (SCOR) is trading at a price of 6.840, with a previous close of 6.840. The stock has fluctuated within a day range of 6.530 to 6.990, while its 52-week range spans from 4.390 to 10.178.

What Is Comscore (SCOR) Price Target According to Analysts?

The average 12-month price target for Comscore is USD10, with a high estimate of USD10 and a low estimate of USD10. 0 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Neutral. The stock has an +46.20% Upside potential.

What Is the SCOR After Hours Price?

SCOR's last after hours stock price is 6.710, the stock has decreased by -0.130, or -1.900%.
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