Metrics to compare | DRCT | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipDRCTPeersSector | |
|---|---|---|---|---|
P/E Ratio | −0.1x | −0.9x | 6.4x | |
PEG Ratio | 0.00 | 0.04 | 0.01 | |
Price/Book | −0.2x | 2.5x | 1.8x | |
Price / LTM Sales | 0.1x | 1.7x | 1.3x | |
Upside (Analyst Target) | 216.2% | 14.6% | 29.4% | |
Fair Value Upside | Unlock | 6.1% | 16.9% | Unlock |
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company’s platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.