Metrics to compare | DRCT | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipDRCTPeersSector | |
|---|---|---|---|---|
P/E Ratio | −0.1x | −1.2x | 6.9x | |
PEG Ratio | 0.00 | 0.05 | 0.01 | |
Price/Book | −0.4x | 2.0x | 1.8x | |
Price / LTM Sales | 0.1x | 1.4x | 1.3x | |
Upside (Analyst Target) | 213.7% | 15.5% | 31.3% | |
Fair Value Upside | Unlock | 16.5% | 18.0% | Unlock |
Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company’s platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, education, healthcare, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.