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GfK SE is a Germany-based provider of market and consumer information. The Company operates through two business segments: Consumer Choices and Consumer Experiences. The Consumer Choices segment specializes in market sizing, market currencies, convergent media and sales channels, and investigates which products or product groups are sold when and where. The Consumer Choices segment also focuses on the assessment of market segments and trends by analyzing sales and information channels and media. The Consumer Experiences segment focuses on consumers’ attitudes, perceptions and behavior by investigating who is buying, why they are buying and how they are buying. The Company operates in over 100 countries.
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