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Purple Innovation Inc (PRPL)
Purple Innovation Inc stock price live, this page displays NASDAQ PRPL stock exchange data. View the PRPL premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Purple Innovation Inc real time stock price chart below.
What Is the Purple Innovation Inc Stock Price Today?
The Purple Innovation Inc stock price today is 5.580.
What Is the Stock Symbol for Purple Innovation Inc?
The stock symbol for Purple Innovation Inc is "PRPL."
What Stock Exchange Does Purple Innovation Inc Trade On?
Purple Innovation Inc is listed and trades on the NASDAQ stock exchange.
Is Purple Innovation Inc a Good Stock to Buy?
Determining whether Purple Innovation Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the PRPL quote. (ISIN: US74640Y3045)
What Is the Purple Innovation Inc Stock Price Today?
The Purple Innovation Inc stock price today is 5.580.
What Is the Stock Symbol for Purple Innovation Inc?
The stock symbol for Purple Innovation Inc is "PRPL."
What Stock Exchange Does Purple Innovation Inc Trade On?
Purple Innovation Inc is listed and trades on the NASDAQ stock exchange.
Is Purple Innovation Inc a Good Stock to Buy?
Determining whether Purple Innovation Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, users can sign up to InvestingPro, where they can assess stock price fair value and other essential metrics.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the PRPL quote. (ISIN: US74640Y3045)
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
5.570
5.735
52 wk Range
5.570
31.500
Trading near 52-week Low
1/2
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
5.5705.735
52 wk Range
5.57031.500
Key Statistics
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Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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Revenue
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EPS
EPS Growth Forecast
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Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
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Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
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(N/A)
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
PRPL Scorecard
Company’s Health
Assesses a company's financial position by analyzing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Sell
Price Target
25.000
Upside
+348.03%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Quickly burning through cash
Form DEF 14A Purple Innovation Inc For: 8 June- Investing.com
Form PRE 14A Purple Innovation Inc For: 29 May- Investing.com
Form 8K Purple Innovation Inc For: 10 August- Investing.com
- Form 8K Purple Innovation Inc For: 10 August
- Investing.com
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell
Analyst Ratings
1 Buy
2 Hold
0 Sell
Ratings:
3 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 25.000
(+348.03% Upside)
Purple Innovation Inc Earnings Call Summary for Q2/2026
- Purple Innovation posted Q2 adjusted EPS of -$1.52, missing estimates of -$0.07 by 2,071%; revenue fell 6.5% to $98.3M vs. $112.9M forecast.
- Gross margin expanded 470 bps to 45.2%; adjusted EBITDA turned positive at $2.1M; showroom sales surged 16.6% with 18% comparable store growth.
- Full-year 2026 revenue guidance cut to $420M-$440M from $440M-$460M due to wholesale weakness; adjusted EBITDA guidance held at $20M-$25M.
- Shares fell 12.31% after-hours to $7.98 following the miss; stock trading near 52-week low of $6.12, down from high of $31.50.
- Company plans 5 new showrooms by year-end, 12-16 in FY2027; may implement additional pricing if mineral oil input costs continue rising.
Last Updated: 2026-08-10, 05:16 p/m
Read Full TranscriptEarnings
Latest Release
Aug 10, 2026
EPS / Forecast
-1.52 / -0.07
Revenue / Forecast
98.27M / 112.87M
Compare PRPL to Peers and Sector
Metrics to compare | PRPL | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipPRPLPeersSector | |
|---|---|---|---|---|
P/E Ratio | −0.5x | 14.6x | 10.3x | |
PEG Ratio | −0.01 | −0.02 | 0.02 | |
Price/Book | −0.4x | 1.2x | 1.4x | |
Price / LTM Sales | 0.1x | 1.0x | 0.9x | |
Upside (Analyst Target) | 340.9% | 6.0% | 27.8% | |
Fair Value Upside | Unlock | 13.8% | 13.3% | Unlock |
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Ownership
Ownership Overview
Top Holders
People Also Watch
FAQ
What Is the Purple Innovation (PRPL) Stock Price Today?
The Purple Innovation stock price today is 5.580 USD.
What Stock Exchange Does Purple Innovation Trade On?
Purple Innovation is listed and trades on the Nasdaq Stock Exchange.
What Is the Stock Symbol for Purple Innovation?
The stock symbol for Purple Innovation is "PRPL."
What Is the Purple Innovation Market Cap?
As of today, Purple Innovation market cap is 24.720M USD.
What Is Purple Innovation's Earnings Per Share (TTM)?
The Purple Innovation EPS (TTM) is -11.265.
When Is the Next Purple Innovation Earnings Date?
Purple Innovation will release its next earnings report on Nov 10, 2026.
From a Technical Analysis Perspective, Is PRPL a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.
How Many Times Has Purple Innovation Stock Split?
Purple Innovation has split 1 times.
How Many Employees Does Purple Innovation Have?
Purple Innovation has 1100 employees.
What is the current trading status of Purple Innovation (PRPL)?
As of Aug 21, 2026, Purple Innovation (PRPL) is trading at a price of 5.580 USD, with a previous close of 5.670 USD. The stock has fluctuated within a day range of 5.570 USD to 5.735 USD, while its 52-week range spans from 5.570 USD to 31.500 USD.
What Is Purple Innovation (PRPL) Price Target According to Analysts?
The average 12-month price target for Purple Innovation is 25.000 USD, with a high estimate of 25 USD and a low estimate of 25 USD. 1 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +348.03% Upside potential.
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