Haypp Group AB (HAYPP)

Currency in SEK
118.00
-1.80(-1.50%)
Closed·
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Fair Value
Day's Range
116.60121.20
52 wk Range
63.00186.00
Key Statistics
Prev. Close
119.8
Open
119
Day's Range
116.6-121.2
52 wk Range
63-186
Volume
33.98K
Average Volume (3m)
37.73K
1-Year Change
78.7879%
Book Value / Share
22.24
Fair Value
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Fair Value Upside
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HAYPP Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
175.00
Upside
+48.31%
Members' Sentiments
Bearish
Bullish
ProTips
RSI suggests the stock is in oversold territory

Haypp Group AB News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Haypp Group AB Company Profile

Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, the rest of Europe, and the United States. The company operates in two segments: Core and Growth. It engages in the sale of oral nicotine products; and marketing space and research services for its products. In addition, it offers products through various e-commerce platforms, including haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.com, vapeglobe.de, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.

Employees
261
Market
Sweden

Haypp Group AB Earnings Call Summary for Q3/2025

  • Haypp Group AB reported Q3 2025 results with record 18.8% gross margin and 15% like-for-like sales growth, but stock fell 10.87% as adjusted EBIT remained flat at SEK 33.4 million.
  • U.S. market sales showed significant growth with CEO Gavin O'Dowd highlighting it as a 'material contributor' to future revenue, despite overall company sales increasing just 1% (3% excluding FX).
  • The company targets medium-term revenue growth of 18-25% CAGR (2025-2028) and an EBIT margin of 5.5% by 2028, focusing on nicotine pouches as its growth driver.
  • No dividends are planned as Haypp Group prioritizes reinvestment in growth strategy, maintaining a healthy net debt to adjusted EBITDA ratio of 0.4x.
  • Strategic shifts include discontinuation of certain product lines in the U.K., while the company prepares for potentially favorable regulatory changes in the U.S. market.
Last Updated: 2025-11-05, 03:56 a/m
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Compare HAYPP to Peers and Sector

Metrics to compare
HAYPP
Peers
Sector
Relationship
P/E Ratio
61.8x19.7x11.2x
PEG Ratio
0.540.260.02
Price/Book
5.3x2.6x1.4x
Price / LTM Sales
1.0x3.0x1.0x
Upside (Analyst Target)
48.1%33.4%22.6%
Fair Value Upside
Unlock12.3%10.2%Unlock

Analyst Ratings

1 Buy
1 Hold
0 Sell
Ratings:
2 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 175.00
(+48.31% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate

Earnings

Latest Release
Nov 05, 2025
EPS / Forecast
1.00 / 0.70
Revenue / Forecast
952.05M / 947.85M
EPS Revisions
Last 90 days

HAYPP Income Statement

FAQ

What Is the Haypp AB (HAYPP) Stock Price Today?

The Haypp AB stock price today is 118.00

What Stock Exchange Does Haypp AB Trade On?

Haypp AB is listed and trades on the Stockholm Stock Exchange stock exchange.

What Is the Stock Symbol for Haypp AB?

The stock symbol for Haypp AB is "HAYPP."

What Is the Haypp AB Market Cap?

As of today, Haypp AB market cap is 3.61B.

What Is Haypp AB's Earnings Per Share (TTM)?

The Haypp AB EPS (TTM) is 1.88.

When Is the Next Haypp AB Earnings Date?

Haypp AB will release its next earnings report on Feb 13, 2026.

From a Technical Analysis Perspective, Is HAYPP a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has Haypp AB Stock Split?

Haypp AB has split 0 times.

How Many Employees Does Haypp AB Have?

Haypp AB has 261 employees.

What is the current trading status of Haypp AB (HAYPP)?

As of Jan 21, 2026, Haypp AB (HAYPP) is trading at a price of 118.00, with a previous close of 119.80. The stock has fluctuated within a day range of 116.60 to 121.20, while its 52-week range spans from 63.00 to 186.00.

What Is Haypp AB (HAYPP) Price Target According to Analysts?

The average 12-month price target for Haypp AB is SEK175.00, with a high estimate of SEK220 and a low estimate of SEK130. 1 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +48.31% Upside potential.
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