Pierce Group AB (PIERCE)

Currency in SEK
9.92
+0.26(+2.69%)
Real-time Data·
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Fair Value
Day's Range
9.6310.00
52 wk Range
8.0015.00
Key Statistics
Prev. Close
9.66
Open
9.68
Day's Range
9.63-10
52 wk Range
8-15
Volume
136.7K
Average Volume (3m)
290.87K
1-Year Change
18.3771%
Book Value / Share
8.32
Fair Value
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Fair Value Upside
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PIERCE Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
15.50
Upside
+56.25%
Members' Sentiments
Bearish
Bullish
ProTips
Trading at a low P/E ratio relative to near-term earnings growth

Pierce Group AB News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Buy

Analyst Ratings

2 Buy
0 Hold
0 Sell
Ratings:
2 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 15.50
(+56.25% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate

Earnings

Latest Release
May 08, 2026
EPS / Forecast
-0.05 / --
Revenue / Forecast
421M / 440M
EPS Revisions
Last 90 days

PIERCE Income Statement

Compare PIERCE to Peers and Sector

Metrics to compare
PIERCE
Peers
Sector
Relationship
P/E Ratio
27.3x12.5x10.2x
PEG Ratio
0.13−0.070.02
Price/Book
1.2x2.3x1.4x
Price / LTM Sales
0.4x0.5x0.9x
Upside (Analyst Target)
60.5%33.7%29.6%
Fair Value Upside
Unlock21.1%13.1%Unlock

Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand. Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.

Employees
280
Market
Sweden

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
4.32M5.45%41.75M
Other Institutional Investors
45.51M57.33%439.60M
Public Companies & Retail Investors
29.54M37.22%285.40M
Total
79.37M100.00%766.75M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Verdane21.07%16,726,498161,578
SIBA Invest AB11.10%8,810,52585,110

FAQ

What Is the Pierce Group AB (PIERCE) Stock Price Today?

The Pierce Group AB stock price today is 9.92 SEK.

What Stock Exchange Does Pierce Group AB Trade On?

Pierce Group AB is listed and trades on the Stockholm Stock Exchange.

What Is the Stock Symbol for Pierce Group AB?

The stock symbol for Pierce Group AB is "PIERCE."

What Is the Pierce Group AB Market Cap?

As of today, Pierce Group AB market cap is 766.75M SEK.

What Is Pierce Group AB's Earnings Per Share (TTM)?

The Pierce Group AB EPS (TTM) is 0.34.

When Is the Next Pierce Group AB Earnings Date?

Pierce Group AB will release its next earnings report on Aug 21, 2026.

From a Technical Analysis Perspective, Is PIERCE a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Pierce Group AB Stock Split?

Pierce Group AB has split 0 times.

How Many Employees Does Pierce Group AB Have?

Pierce Group AB has 280 employees.

What is the current trading status of Pierce Group AB (PIERCE)?

As of Jun 30, 2026, Pierce Group AB (PIERCE) is trading at a price of 9.92 SEK, with a previous close of 9.66 SEK. The stock has fluctuated within a day range of 9.63 SEK to 10.00 SEK, while its 52-week range spans from 8.00 SEK to 15.00 SEK.

What Is Pierce Group AB (PIERCE) Price Target According to Analysts?

The average 12-month price target for Pierce Group AB is 15.50 SEK, with a high estimate of 17 SEK and a low estimate of 14 SEK. 2 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +56.25% Upside potential.
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