Powerland AG designs, produces, and distributes bags, luggage, and accessories in the People’s Republic of China and internationally. The company operates in two segments, Luxury and Casual. The Luxury segment primarily designs and distributes ladies’ handbags made of genuine leather under the Powerland brand. It also offers trolley cases, wallets, and travel cases, as well as men's handbags, briefcases, and belts. As of December 31, 2014, this segment operated a retail network of 163 distribution stores, 34 self-operated stores, and 3 online stores. The Casual segment designs, manufactures, and distributes sporty and casual bags; and handbags, backpacks, travel bags, laptop bags, ice bags, tool bags, and cooling bags, as well as accessories, such as purses made of textile/fabric and synthetic leather under the Sotto brand. This segment sells its products to distributors, including wholesalers and trading companies; and as white label products to supermarkets and department stores. The company was founded in 2003 and is based in Frankfurt am Main, Germany. Powerland AG is a subsidiary of Guo GmbH & Co. KG.